Arnhem, The Netherlands - 8 November 2012 - QINQO Europe today announced it has appointed UK digital entertainment PR consultancy Character Communications to handle its international communication strategy and promotion.
The Dutch start-up is bringing digital content previously only available via the internet into high street retailers across Europe. Consumers will have the opportunity to purchase high quality individually branded and presented download cards in-store. At the same time ebook, online gaming, music and film creators, publishers and distributors will have a real-world route to market to present their products to shoppers.
Kristien Wendt, founder and director of Character Communications said, “Delivery of digital content with all the real-world benefits of retail is a game-changer, and QINQO is at the heart of it.”
QINQO founder Jurrie Hobers said, “We are now bringing the QINQO concept to new territories like the UK and we want to do this in the best possible way. As the UK is specifically a very important market in the international book industry, we needed support from partners who know the markets and industries we are focused on. Character is refreshingly proactive and dynamic and we’re excited to be working together.”
This year, QINQO’s premium download card solution successfully launched in over 1.000 outlets launched in the Benelux region and recently the company launched its dedicated ebook download cards in over 300 stores throughout the Netherlands, with more stores coming before Christmas.
Hobers is convinced that their solution is the next logical step between the real world and the internet, connecting ‘clicks and bricks’. The company is focused on four key content sectors and plans to expand into the UK in time for this winter.
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