R.E.M., BLIND MELON, METALLICA, AND CLASSIC ROCK ANTHEMS HEADLINE LAUNCH WEEK LINEUP FOR GUITAR HERO® WORLD TOUR

Thursday 9th October/... With music ranging from one of the first and most influential alternative rock bands, R.E.M., to the timeless GRAMMY® award-winning rock anthem“Jessie’s Girl” by Rick Springfield, Activision Publishing, Inc. (Nasdaq: ATVI) today announced a rich and diverse lineup of launch week downloadable content for the highly-anticipated Guitar Hero® World Tour . Available exclusively on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft for two weeks starting October 30, the R.E.M. Track Pack features three songs, which can also be downloaded as singles, from the band’s newest album, Accelerate,“Horse to Water,”“Man-Sized Wreath” and“Supernatural Superserious.”

Available at the launch of Guitar Hero World Tour is the Classic Rock Track Pack that offers fans three rocking party anthems“Rock and Roll Band” by Boston,“Hot Blooded” by Foreigner and“Jessie's Girl” by Rick Springfield, also available for download individually.

Created specifically for Guitar Hero World Tour , the Guitar Duels, original compositions by Ted Nugent and Zakk Wylde, will be available for free at launch to download and play outside of the Career.

The 1990’s era-defining“No Rain” by alternative rock group Blind Melon will be available as downloadable content during the launch week of Guitar Hero World Tour . The breakthrough single off the band’s quadruple platinum, self-titled album reached No. 1 on the U.S. Mainstream Rock and U.S. Modern Rock charts and firmly planted the group in 1990s pop culture.

Fans who have been shredding to Metallica’s critically acclaimed Death Magnetic on Guitar Hero® III: Legends of Rock since its day-and-date release with the album need not purchase the album again as it is forward compatible and will integrate seamlessly with Guitar Hero World Tour . The Death Magnetic downloadable album, compatible with both Guitar Hero III: Legends of Rock and Guitar Hero World Tour , will continue to be available for download on Xbox LIVE Marketplace for Xbox 360 and in the PLAYSTATION®Store for the PLAYSTATION®3 computer entertainment.

The R.E.M Track Pack, Classic Rock Track Pack and“No Rain” single will be available for download on Xbox LIVE Marketplace for Xbox 360 and in the PLAYSTATION®Store for the PLAYSTATION®3 computer entertainment.

When the house lights go down in November, a new generation of guitarists, drummers and fearless frontmen will come together and rock with Guitar Hero World Tour . The latest installment in the #1 best-selling video game franchise of 2007, Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player“Battle of the Bands,” which allows two full bands to compete head-to-head online for the first time ever. The game features a slick newly redesigned guitar controller, drum kit controller and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock‘n’ roll anthems. Music creators will also be able to share their recordings with their friends online through GHTunesSM where other gamers can download and play an endless supply of unique creations.

Guitar Hero World Tour is being developed by Neversoft Entertainment for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. The Wii™ version is being developed by Vicarious Visions. The PlayStation®2 computer entertainment system version is being developed by Budcat. The game is rated 12+ by PEGI and 12 by the BBFC. For more information on Guitar Hero World Tour , please visit www.guitarhero.com.

For all UK media inquiries, please contact:

Specialist Games Media

Stuart Taylor

Barrington Harvey

01462 456780

stuart.taylor@bhpr.co.uk

Mainstream Media

Simon Byron

Barrington Harvey

01462 456780

simon.byron@bhpr.co.uk

Joanna Waitzman

Barrington Harvey

01462 456780

joanna.waitzman@bhpr.co.uk

Online

Anna Larke

Barrington Harvey

01462 456780

anna.larke@bhpr.co.uk

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision Publishing and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook”,“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes”,“may”,“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing’s titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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*Online gameplay is only available for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Wii™ and may require an additional subscription.

Guitar Hero® games© 2007-2008 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

“PlayStation”,“PLAYSTATION” and“PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii is a trademark of Nintendo.


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