SWEDEN, LIDKÖPING, January 13, 2014 – Starting from today, full-range specialist Falken Tyre Europe teams up with game developers SimBin Studios and publisher RaceRoom Entertainment to present the Falken Track Test Competition, a part of the free to play concept RaceRoom Racing Experience also known as R3E.

The Nürburgring GP circuit sets the scene for the high-speed chase in which gamers can take the characteristic turquoise-and-blue Falken racer to new record-breaking lap times, win prizes and have an exhilarating motorsports experience. 

“Scores of motorsports fans around the world dream of it: being at the helm of a racing car themselves, flooring the throttle, working the wheel, and keeping the vehicle’s skidding rear under control. With its realistic motorsport simulator, “RaceRoom Racing Experience”, SimBin allows thousands of gamers to feel the excitement - at home, on their own screens.”   says Dennis Wilstermann, Falken Tyres Europe.
Get a glimpse of the competition through this video.
From today all players can step up to the challenge of the Falken Track Test Competition. The Nürburgring GP circuit provides the backdrop. When you are ready, the most demanding “Get Real” mode offers the chance to win great prizes: The player who delivers the fastest lap time with the Falken RUF RT12R in “Get Real” mode between January 13 and February 24 wins a brand-new set of Falken High Performance Tyres*. More valuable prizes await the five runners-up — including fan packages and tickets for this year’s 24h-Race at the famed Nürburgring race track.
All competitors with one counted lap will also be in the drawing for an additional set of tyres given away by Falken Tyre Europe. Every player in possession of the RUF RT12R at the end of the Falken Track Test Competition receives the turquoise and blue car livery free of charge after just one successfully completed lap.

Join straight from the R3E competition page within R3E or get more details here:  http://falken-europe.com/thegame

*Prizes are available to European residents only and sent to recipients only within EU.
RaceRoom Racing Experience is for PC and available for free download on Valve’s digital game distribution platform,  Steam.

About RaceRoom Racing Experience

RaceRoom Racing Experience, also referred to as R3E, is a Free2Race game featuring a community portal and an online store integrated into one - making it More Than a Game™. In store are official racetracks and racecars, new but also classic game modes and features. RaceRoom Racing Experience™ is powered by SimBin’s latest physics evolution, ImmersiDrive™ and is set to deliver the best racing experience in SimBin history. Find more information on game.raceroom.com

About FALKEN High Performance Tyres

Motorsport has for many years formed the basis for the technology and development of FALKEN High Performance Tyres and their exceptional driving properties.FALKEN racing tyres have demonstrated their quality and performance in some of the world’s most challenging racing series. These include the American Le Mans Series and the legendary Nürburgring 24-hour race. By systematically evaluating the experience gained in motor racing, new findings are gathered which flow straight into series production. This results in outstanding products that fulfil the highest quality standards and have been succeeding for years in international competitions. Falken Tyre Europe offers a comprehensive product range which includes all-season, summer and winter tyre lines for passenger cars, heavy goods vehicles, light trucks and SUVs.

Further information: www.falken-europe.de

About SimBin Studios AB

SimBin Studios is an award winning Swedish game development company with special focus on authentic racing games. With multiple industry awards and critically acclaimed titles in the bag already, the continued goal is to make authentic race gaming equally enjoyable and rewarding for beginners as well as for the hardcore veterans of the genre. In the SimBin portfolio of developed games you will find award winning self-owned immaterial properties like the GTR and RACE game franchises next to Free2Race game concepts such as RaceRoom Racing Experience as well as Volvo The Game. Find more information on www.simbin.com

About RaceRoom Entertainment AG

The company, based in Rotkreuz, Switzerland, is an entertainment company with business premises for virtual motor sport, hardware and software developments in Germany and Sweden, which are used in stationary, mobile and online business models. As a division of KW automotive GmbH - the market leader and innovator for individual suspension solutions for the street and racing applications - and in cooperation with the game developer SimBin Studios, RaceRoom concepts are developed to make the fascination of motor sports virtually accessible to the wide public. RaceRoom offers point of sales- and event solutions and turns to the steadily growing online community of virtual motor sports with RaceRoom Racing Experience, a brand operated in the company network. In addition, flexible configurable gameseat systems for Home Entertainment are developed and sold. Find more information on www.raceroom.com


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