RABBIDS® jump into designer toys WITH Eeerz™

London, UK – October 20, 2011 – Today, Ubisoft ® announced the upcoming release of a new collection of vinyl toys called “EEERZ,” inspired by the Rabbids. EEERZ are for fans of the Rabbids brand, or for anyone who likes designer collectibles or is simply an admirer of wild, zany art projects.  This new collection designed and manufactured by Ubisoft with care, is made up of one 28 cm Do It Yourself toy model (to customize … or not!) and one 28 cm Velvet toy model, available in 5 different colors (and made of incredibly soft material!).

“With the EEERZ collection, we wanted to offer Rabbids fans something new and trendy ”, said Geoffroy Sardin, EMEA Chief Marketing & Sales Officer at Ubisoft. “These designer toys show the versatility and the depth of the Rabbids’ artistic universe, and will please both fans of the franchise as well as collectors looking for original and distinct pieces of art.”

“We were so excited when Ubisoft asked us to be their partner for the launch of the EEERZ!” explained Michael Rouah, Co-founder of Artoyz. “With the Rabbids’ stumpy forms and their quirky minds, their entrance in the designer toys universe is a natural evolution. We have been very impressed by Ubisoft’s ability to insert the style of the brand into a desirable, collectable series of toys while still keeping the spirit of the Rabbids intact.”

The Do It Yourself and Velvet toys will be available from October, 20th 2011 in the Artoyz retailer’s network and on Ubishop, Ubisoft’s official online shop: www.ubishop.com/eeerz.  

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.