FOR IMMEDIATE RELEASE
London, UK - 31 st January, 2012 – Radical Entertainment once again ramps up the studio’s signature over-the-top mayhem with the announcement of PROTOTYPE ® 2’s RADNET Edition content. Planned to launch on 24 th April, 2012 from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), a limited number of the launch quantities of PROTOTYPE 2 on PlayStation ®3 computer entertainment system and Xbox ® 360 video game and entertainment system from Microsoft, will contain free access to RADNET via a one-time use code that gives fans 55 free pieces of additional content delivered for seven weeks following the game’s launch. This weekly scheduled content will include in-game Events, Challenges, Avatar Items, Dynamic Themes and Behind-the-Scenes videos, as well as bonus Mutations for PROTOTYPE2's main campaign. Fans that participate in ALL of RADNET’s weekly challenges and events will unlock the ultimate shape-shifting reward...to be revealed in March 2012. PROTOTYPE 2’s RADNET Edition content will only be available for free while supplies last. For more information on RADNET, please visit www.radical.ca/radnet and check out the trailer at http://www.youtube.com/watch?v=er9XTcft2Mc.
“Radical Entertainment has always focused on bringing long lasting fun to its fans, and PROTOTYPE 2 ’s RADNET content is our way of rewarding the game’s most loyal supporters – the early adopters, the one’s who will replay it over and over again,” said Ken Rosman, Studio Head, Radical Entertainment. “We think this is great because we’re giving our fans hours of additional gameplay outside PROTOTYPE 2 ’s main narrative, and cool rewards – all delivered weekly following the game’s launch!”
The sequel to Radical Entertainment’s best-selling open-world action game of 2009, PROTOTYPE 2 takes the unsurpassed carnage of the original PROTOTYPE and continues the experience of becoming the ultimate shape-shifting weapon. As the game’s all-new infected protagonist, Sgt. James Heller, players will cut a bloody swathe through the wastelands of post-viral New York Zero with unparalleled locomotion, building up a vast genetic arsenal of deadly, biological weapons and abilities as they hunt, kill and consume their way toward the ultimate goal – to kill…Alex…Mercer!
To find out more about PROTOTYPE 2 , follow us on Twitter at www.twitter.com/radical_ent and check out www.prototypegame.com for the latest trailers, screenshots, special promotions and more! And for the truly dedicated, go to www.facebook.com/prototype and join the PROTOTYPE Army – a community of over 380,000 (and growing) fans that receive constant updates from the team at Radical, and early sneak peeks at new information and assets.
PROTOTYPE 2 is currently in development for Xbox 360, PlayStation 3 and Windows PC.
About Radical Entertainment
In September 2011, Radical Entertainment celebrated its 20 th anniversary in the business of creating hit video games, including 2009’s multi-million-unit-selling PROTOTYPE, The Simpsons Hit & Run, The Incredible Hulk: Ultimate Destruction, Scarface: The World Is Yours and more. We treat our properties with the reverence they deserve and gamers demand, and the commitment to our partners and fans continues to set us apart. Our Vancouver-based studio allows Radical Entertainment to bring the talent, tools and technology together to create entertainment that captures the world's imagination. Owned by Activision Publishing, Inc, Radical is continually ranked as one of the best places to work in B.C, according to BC Business magazine and Watson Wyatt. In 2006-2008 MediaCorp Canada ranked Radical as a Top 100 Canadian Employer, Top 10 Canadian Employer for Young People, and Top 20 B.C. Employer. For more information, please visit www.radical.ca.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
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