RARE UNIBEAR SIGHTING REVEALED BY 505 GAMES

AGOURA HILLS, Calif.– June 24, 2010– Global video game publisher 505 Games and developer Artificial Mind&Movement (A2M) today revealed rare footage of the elusive Unibear character found in the upcoming comic mischief title, Naughty Bear. In conjunction with the release of the film, the Perfection Island Herald today ran an investigative report on whether or not the Unibear is a hoax.

According to sources that claim to have seen the mythical Unibear, the creature can appear at random on the Island of Perfection for a very short time. Given the amount of mystery surrounding the Unibear, it is likely that any player who manages to catch and scare the mysterious creature will win an exponential amount of Naughty Points.

Naughty Bear will unleashed on PlayStation ® 3 and Xbox 360 TM on June 29, 2010 for a MSRP of $49.99.

For the Unibear article in the Perfection Island Herald, new video footage, a render of the creature and additional press assets, visit the following link:

http://bhimpact.gamespress.com/product_page.asp?i=1014.

ABOUT NAUGHTY BEAR

Naughty Bear is an action video game featuring a unique blend of comic mischief and shamefully bad behavior. Players will take on the role of Naughty Bear, a bear driven to seek vengeance after the other bears don't invite him to the big birthday party. Scorned for the last time, Naughty Bear becomes hell bent on manipulating and terrorizing the blissful bears inhabiting the Island of Perfection. Featuring an array of weapons, objects and scare tactics, gamers strive to earn Naughty Points as they inflict physical and psychological harm on Naughty Bear's enemies. This all-new scare-based points system means players will win the most rewards for being deviant and maniacal. The variety allows for a completely new experience every time players pick up a controller and the ill-fated bears become more difficult to harass and terrorize as the game progresses.

For more information, please visit the official Web site at:

http://www.naughtybearthegame.com .


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