REACH THE SKY WITH NEW SKYLANDERS SWAP FORCE™ CHARACTER EXCLUSIVE TO ASDA

·       New  Skylander SWAP FORCE Character ‘Enchanted Hoot Loop’ lands exclusively in Asda stores

·       Limited edition character is expected to sell out within 7 days

·       Skylanders SWAP FORCE  game and exclusive character to launch in store on 18 th October for just £13

To celebrate the launch of the latest version of the chart-topping video game franchise  Skylanders SWAP Force™, fans can get their hands on a brand new limited edition character, ‘Enchanted Hoot Loop’, exclusively at Asda.

‘Enchanted Hoot Loop’ is set to be a firm favourite among Skylanders fans.  Raised by the guild of magicians in Skylands most famous travelling circus perfecting illusions and spells that fought off the invaders and saved the circus, he will be on sale at Asda from 18 th October for just £13 while the Skylanders SWAP Force starter pack will cost £52.

Hotly anticipated Skylanders  SWAP Force  introduces an all-new innovative play pattern --swapability -- that gives kids more choice than ever before by letting them swap the top and bottom halves of the toys to create their own characters.  The game lets Portal Masters reconfigure 16  SWAP Force characters into more than 250 unique combinations*.  Kids can mix and match characters’ powers and moves, and then bring them to life in the game. 

Ben Encell, Asda’s Video Game Buyer  says Skylanders has captured the hearts and imagination of youngsters all over the world and the launch of the new  SWAP Force game promises to generate even more excitement in the gaming world. We are thrilled to be selling the exclusive ‘Enchanted Hoot Loop’ character so that our shoppers can create their own unique combinations. We recommend that gaming fans head in store or online quickly to get their hands on this limited edition figurine, before they are all snapped up!”

Skylanders Swap Force and the exclusive ‘Enchanted Hoot Loop’ character will hit Asda stores nationwide on Friday 18 th October. Visit your local Asda or head to  http://direct.asda.com online to order your copy.

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Notes to editors:

* Requires Purchase of 16 SWAP Force Characters

Please contact Annabel Combe for more information on  AsdaGM@freuds.com or 0203 003 6579

About Asda Stores Ltd.

Founded in the 1960s in Yorkshire, Asda is one of Britain’s leading retailers. It has more than 180,000 dedicated Asda colleagues serving customers from 566 stores, including 32 Supercentres, 314 Superstores, 33 Asda Living stores, 187 Supermarkets, 26 depots and seven recycling centres across the UK.  Its main office is in Leeds, Yorkshire and its George clothing division is in Lutterworth, Leicestershire. More than 18 million people shop at Asda stores every week and 98 per cent of UK homes are served by  www.ASDA.com.  Asda joined Walmart, the world’s number one retailer, in 1999.

About Asda’s Price Guarantee

Asda’s Price Guarantee (APG), launched in 2011, gives customers the reassurance that a basket of groceries will always be 10 per cent better value than competitors, otherwise Asda will refund the difference. Powered by MySupermarket.co.uk, the APG is the only independent, transparent online grocery price-checker in the world.

About Skylanders

In 2011,  Skylanders Spyro’s Adventure originated a new play pattern that seamlessly bridged physical and virtual worlds across multiple platforms and became the top-selling kids’ videogame of the year 2. In October of 2012,  Skylanders Giants further evolved the genre and added the mega-sized Giants and LightCore  characters to the collection of interaction figures that have helped the franchise achieve more than $500 million in U.S. retail sales, including accessories and figures, reaching the milestone faster than any other kids gaming property. 3   Skylanders SWAP Force  is being developed by Vicarious Visions, an Activision studio. The game has not yet been rated by the ESRB. For more information, visit  www.skylanders.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company’s website,  www.activision.com

 


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