Ready, Set, Soft Serve!

Raleigh, NC (September 8, 2008)– GameMill Entertainment and Spark Plug Games today announced the development of a new time management casual game based on the Dairy Queen® property, titled DQ Tycoon. The product will offer players the ability to manage a series of Dairy Queen® stores in a community with daily challenges including the creation of Blizzard® flavor treats for a rush of customers.

“GameMill and Spark Plug Games have captured the essence of what makes Dairy Queen so popular in communities across the country.” Jill Anderson, Senior Marketing Manager for International Dairy Queen“We look forward to working with them in the coming months to help finish the game and bring it to DQ lovers everywhere.”

Dairy Queen Tycoon will be one of the first time management games to have a strong brand behind it on the PC. Throughout the game, players will create Blizzard® treats, dip Dilly® Bars, and decorate the popular DQ Cakes. After hours, the player will manage the operation of up to four DQ stores, upgrading machines, managing staff, and keeping business running smoothly.

“Our goal is to create an entertaining game that also embraces the rich history of Dairy Queen and its place within the community“ Brian Kirkvold, Executive Producer for GameMill Entertainment.

DQ Tycoon will be available at retail stores across the country and online through many portals beginning December 1, 2008.

“Aside from being a great excuse for‘research’ trips to our local Dairy Queen store, it is fantastic to be working with a strong brand that is recognized for its community involvement,” said John O’Neill, President of Spark Plug Games.“We are building a product that represents our passion to create entertaining games for the mass market.”

About Spark Plug Games

Spark Plug Games, LLC was established in January 2008, and was forged from a desire to build something greater than just another game company. Bringing together industry experience and a passion to create innovative casual products focused on a mass market audience, Spark Plug Games believes in building value through the investment into its people. Spark Plug Games is a registered developer for the Nintendo Wii™, Nintendo DS™, and Microsoft Xbox360™ video game consoles.

www.sparkpluggames.com

About GameMill Entertainment

GameMill Entertainment was established in 2001 and is located near Minneapolis, Minnesota. GameMill has published more than 30 titles. GameMill’s titles can be found in retail stores across the country, including Target, Wal-Mart, Best Buy, and Toys R Us. Recently GameMill has focused on Casual games for the PC, working with several online portals. GameMill has also produced Nintendo DS™ and Wii™ titles. Some recent titles include Puppy Luv, Hidden Mysteries: Civil War, Cooking Quest, Hidden Expedition: Titanic, and Hawaiian Explorer: Pearl Harbor.

www.game-mill.com

About IDQ

International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway.

www.dq.com


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