RECORD BREAKER!

London UK – April 27, 2012 – Moshi Monsters’ debut video game  Moshi Monsters™: Moshling Zoo  has become the longest ever number one in Nintendo DS™ chart history by knocking Nintendo’s Dr. Kawashima's Brain Training from the top spot .

Launched just six months ago in November 2011, Moshi Monsters™: Moshling Zoo has made video game history by holding the top position for a record breaking 15 consecutive weeks.

The game has fought off stiff competition from Nintendo classics such as Mario Kart DS, New Super Mario Bros, Professor Layton And The Spectre's Call and Pokémon Black Version

“This is the first video game we've ever published at Mind Candy so we're delighted and amazed by how well it has done.  We're lucky to have such a passionate fanbase of Moshi players” said Michael Acton Smith, creator and CEO of  Moshi Monsters.

Developed by well-renowned US based gaming developer, Black Lantern and published by Activision Publishing, Inc. (Nasdaq: ATVI), Moshi Monsters™: Moshling Zoo offers fans a fresh new take on the Moshi Universe by building on the popularity of the collectable “Moshlings” (pets for your pet monsters), and  provides a new way to interact with their favorite characters. The game features new locations and an exclusive new  Moshling - Nipper the Titchy Trundlebot. From the common to the rare, there are 52 Moshlings to collect including the elusive ‘ULTRA-RARE’ – find them if you can! Children can also play new mini-games, educational style puzzles, as well as win awards and trophies to take back to their zoo.

The monster success isn’t just confined to the video game charts – the recently released debut music album, Moshi Monsters: Music Rox! , reached number four in the Official Music Charts this month ahead of Madonna and Jessie J with no TV or promotional airplay.  

Moshi Monsters™: Moshling Zoo  is available now on  Nintendo DS™ priced £29.99 (RRP) from GAME, Tesco, ASDA, Argos, Sainsbury's, Smiths, Amazon and Play.com. The game

has been classified PEGI 3, which means suitable for all.  For more information please visit www.moshlingzoo.com or www.Activision.com.

ENDS

For further information:

Seventy Seven PR

moshi@77pr.co.uk

T: +44 (0) 207 492 0977

Or

Nicola Duarte

Head of PR

Mind Candy

nicola@mindcandy.com

T: +44 (0) 207 501 1926

M: +44 (0) 7810 354 103

Twitter: @nics_duarte

Annem Rehman

PR Assistant

Mind Candy

annem@mindcandy.com

T +44 (0) 20 7501 1915

Twitter: @rubyannem

  Notes to editors:

ABOUT MIND CANDY

Mind Candy is the kids entertainment company behind the hit global children’s brand Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded Firebox.com. For further information visit www.mindcandy.com

ABOUT MOSHI MONSTERS™

Moshi Monsters is an online world for boys and girls aged 6-12. The site is filled with exciting characters, educational puzzles, nurturing play patterns, customization tools and a social layer so kids can share, show-off and communicate with their friends in a safe environment – similarly to the way adults interact on Facebook.

Children choose from one of six virtual pet monsters - Furi, Poppet, Diavlo, Zommer, Luvli and Katsuma – that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn ‘Rox’ (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment.

Since its launch in 2008, the site has accumulated over 60m registered users worldwide.

Following its huge online success , Moshi Monsters has exploded from its online base into the real world with an array of physical products including best-selling toys, books, membership cards, trading cards, a chart topping Moshi DS game and music album as well as the best selling kids magazine in the UK!

 For more information visit www.moshimonsters.com   


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