Recruit Your Friends for the“Gears of War 3” Beta and“Never Fight Alone” Starting 8 May

Beginning today players have a chance to invite a friend to join the biggest beta of 2011

London— 4 May, 2011— Legions of fans worldwide have enlisted in the fight to help test and polish the most anticipated blockbuster of the year, but the battle is poised to heat up even more as Epic Games invites you to recruit your friends for duty when the“Never Fight Alone” beta phase for“Gears of War 3” kicks off on 8 May.

Starting today, everyone who’s played at least one game in the beta will receive a“buddy token” to share with a friend on Xbox LIVE, giving them access to the“Gears of War 3” beta. The buddy tokens will be distributed via e-mail starting 8 May when the“Never Fight Alone” phase begins, giving beta participants and their friends a full week to enjoy the multiplayer mayhem together.

New players entering the beta on 8 May will have a chance to cross chainsaws with their buddies in three new“Gears of War 3” competitive modes (Team Deathmatch, Capture the Leader and King of the Hill) on four stunning multiplayer maps (Thrashball, Checkout, Trenches and Old Town). Additionally, beta recruits can unlock an array of exciting content such as exclusive medals, weapon skins and character variants like the fan-favourite Thrashball Cole, which they can carry over to their retail copy of“Gears of War 3” when it launches on 20 September. For additional details, please refer to the official Epic Games FAQ: http://forums.epicgames.com/showthread.php?t=767359.

Powered by dedicated servers,“Gears of War 3” offers the series’ most feature-packed versus multiplayer experience yet, and raises the bar with new game types, weapons, visceral executions, playable characters, squad communication tools, a deep player rewards system, and more. New players will enjoy the finely balanced gameplay and streamlined game types, which make“Gears of War 3” deeper and more accessible than ever before, allowing anyone to instantly jump into the action.

Developed by acclaimed studio Epic Games,“Gears of War 3” is available for pre-order today in three distinct editions– Standard (£49.99), Limited (£59.99) and Epic (£99.99). For additional details on the game and the beta, please visit gearsofwar.xbox.com.

-ENDS -

Press only (please do not post this URL): for“Gears of War 3” beta assets, including b-roll footage, screenshots and the“Making‘Gears 3’: Dedicated Execution” ViDoc, please visit: http://edelmanadmin.psni.com/public/Gears%20of%20War%203/Beta%20assets

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About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play— no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of 30 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

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Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on-demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of 30 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/live.  

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