RED LION INTERACTIVE STRENGTHENS TEAM WITH KEY ADDITON OF TOD MUSGRAVE AS NATIONAL ACCOUNTS EXECUTIVE

Los Angeles, Calif., (July, 2008)– Red Lion Interactive continues to build upon its team of industry veterans with the addition of Tod Musgrave as National Accounts Executive. In his new position, Musgrave will be responsible for identifying and developing new business opportunities with national retail chains. As a distributor of video game peripherals, Red Lion Interactive is poised to become the leading supplier of accessories to the nation’s retailers and the addition of Musgrave serves to further its ascent.

Musgrave joins Red Lion with more than 11 years of industry experience. After spending three years as an Account Manager with SVG Distribution, Musgrave then spent the next eight years at Performance Designed Product (PDP), manufacturer of the Pelican line of video game accessories, where he held the position of Sales Manager and National Account Manager respectively.

During his tenure with PDP, Musgrave was directly responsible for the development of numerous national retail accounts and managed a sales team that generated annual sales in excess of $32M.

“Our commitment to our customers’ success begins with the investment in our team of employees,” stated Tom LaVoie, Red Lion’s President.“We take great pride in our long-term industry experience in the accessory category. Tod is a perfect example of our continued efforts to offer our clients a wealth of knowledge and expertise. His proven experience in the video game industry, in the distribution of peripherals as well as software and hardware, will prove invaluable to our national retail partners.”

The addition of Musgrave to its team furthers Red Lion Interactive’s focus on commitment, integrity and trust as it continues to expand and improve its operation.

About Red Lion Interactive

Red Lion Interactive was founded by a team of retail and distribution veterans with more than 30 years of collective experience in the video game industry. Launched by Tom LaVoie, a former retail buyer for national chains, Red Lion is quickly growing into one of the fastest growing providers of accessory distribution and product promotional support in the video game industry. Red Lion’s philosophy of integrity, commitment and trust is expressed in every aspect of its business culture as the company continues significant growth in its sector of the industry. Red Lion, which is located in Los Angeles, California, represents every major accessory brand and supports every gaming platform including Nintendo Wii™, Nintendo DS™, PlayStation™ 2, PlayStation™ 3, PSP™, Xbox 360™, and many more. Please visit Red Lion at http://www.redlioninteractive.com or call (888) 432-8707. International calls: (+1) 323-214-8325

Contact: Dirk Foster

Red Lion Interactive

(888) 432-8707 XT. 108

dirk@redlioninteractive.com


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