For Immediate Release
July 2010– (New York, NY) Now consumers can sharpen their professional edge and virtually experience the life of a salon professional! An industry first– Redken teams up with Game Publisher, Little Orbit LLC on Busy Scissors ® , a hairstyling and simulation video game scheduled for release on Nintendo Wii TM and DS TM in North America and Europe. Wii Style Hair!
Get ready to color, shampoo, cut, blow dry, and style hair with the Wii remote. Players earn reputation and advance their career in a Hollywood based salon by meeting the demands of their glamorous and eccentric clientele. The game progresses as they help unlock each client’s inner potential by finding their unique outward style. The game features over 25 hairstyles, 20 mini-games, 6 career levels, and 4 game modes, which provide a dynamic combination of realistic gameplay, humor, and entertainment.
“We are excited to share the behind-the-scenes salon professional experience with our clients via Busy Scissors ® ,” states Rachel Weiss, Senior Director of Interactive for Redken.“Busy Scissors ® is a new way for consumers to connect and engage with Redken by allowing them to interact directly with Redken products in the virtual salon.”
Manifest Oranj, the game’s developer, spent months working with industry experts to emulate the real hair styles used in the game. Each salon technique was demonstrated and filmed by the team, before it was re-created in 3D and designed as a mini-game.
For more information visit www.busyscissors.com.
About Little Orbit LLC
Little Orbit (LO) is a worldwide publisher and developer of casual entertainment products for the rapidly growing casual video game marketplace. The company’s emphasis is on creating engaging, easy to play game content based on highly visible brands for all gaming platforms. For more information visit www.littleorbit.com.
For 50 years Redken’s foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals. Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, science and inspiration, Redken provides salon professionals and consumers the ultimate professional edge. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit, drugstores,“beauty websites” or other unauthorized retailers. Please visit Redken.com for additional information and to local a salon in your area.
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Contact: Jenni Bingham
565 Fifth Avenue
New York, NY 10017