REGISTRATION OPENS FOR EDINBURGH INTERACTIVE 2010

Tuesday 13th July/... Edinburgh Interactive 2010, the world’s most important festival that seeks to expand the creative culture of games and interactive entertainment, opened its registration today.

EI 2010 will take place from Wednesday 25th to Thursday 26th August, and will this year move to leading cultural cinema, Filmhouse, for the sessions and free-to-public Game Screenings.

2010 will feature a major two-day conference programme, an array of networking events, the return of the increasingly popular EI Games Screenings programme, and a dedicated area in Festival Square where members of the public can experience future video game attractions.

Edinburgh Interactive is part of The Edinburgh Festival– the biggest cultural festival in the world. EI delivers a lively schedule from a wide range of industry sectors including games, social networking, mobile entertainment, education, music, film and television. It also plays host to a range of free events including a games showcase and the Games Screening programme.

This year also marks a new event partnership between Edinburgh Interactive and Media Guardian Edinburgh International Television Festival. On Thursday 26th August 2010, the eve of the TV Festival and the closing day of Edinburgh Interactive, the two will host a creative industries network event for television and games, bringing the decision makers from games and television together for the first time.

There will also be a Creative Masterclass at MGEITF, chaired by Sean Dromgoole (GameVision). With an introduction that will include comparative audience data and an overview of the creative and commissioning process, four of UK gaming's biggest hitters will outline the missed potential and huge opportunities for a better relationship between the UK’s two richest creative industries.

Chris Deering, Chairman of Edinburgh Interactive, said:

“Edinburgh holds a unique place in the heart of the games industry. It mixes games into a cultural melting pot that is the Edinburgh Festival and Fringe. Taking place at Filmhouse and Festival Square, Edinburgh Interactive is a great way for people to spend some time looking at new interactive projects from new young development talent, to be inspired by the Games Screenings, as well as seeing and experiencing new games.

“If you have not attended Edinburgh Interactive before, I’d urge you to come along. The ethos and personality of EI is unlike anything in the global games calendar. It’s rich in content and innovation and provides a unique level playing field on which everyone from CEOs to students mix, talk and enjoy.”

Edinburgh Interactive 2010

Wednesday 25th and Thursday 26th August

Filmhouse

88 Lothian Road, Edinburgh, EH3 9BZ, UK

Registration is open now at www.edinburghinteractive.co.uk

Edinburgh Interactive 2010 registration details:

Standard registration -£175 + VAT

Scottish-based developers and companies -£125 + VAT

Students -£75 inc. VAT

If you are interested in getting involved with Edinburgh Interactive 2010– through partnerships, sponsorship, or simply to find out more about the commercial opportunities at EI 2010, please contact Alexa Turness: Tel +44 (0) 1462 456780; alexa.turness@bhpr.co.uk

For press enquiries, please contact tom.sargent@bhpr.co.uk or gareth.williams@bhpr.co.uk

Ends.

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About Edinburgh Interactive 2010

Now celebrating its eighth successful year, Edinburgh Interactive is powered up to showcase the continued popularity, growth and influence of video games. And this year, the Interactive Festival is more synchronised with the world famous Edinburgh Festival than ever, appealing to the press, public and professionals from film, television and interactive media backgrounds alike, offering a bigger event for delegates, more consumer focusing– an overall spectacle for all.

As ever, Edinburgh Interactive wouldn’t be complete without the cornerstones of conferences, keynotes, panel sessions, debates, games screenings and even more people than ever jostling to get through the doors. www.edinburghinteractivefestival.com

Edinburgh Interactive is managed by an Executive committee and a board drawn from all areas of the games industry, including publishers, developers and the two industry trade bodies: The Independent Game Developers Association (TIGA) http://www.tiga.org and the Entertainment&Leisure Software Publishers Association (ELSPA) http://www.elspa.com. EIGF Ltd is the non-profit company behind the festival.


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