UK, December 20, 2011 – Relentless Software® announced today the formal launch of a new Digital Division to expand its self-published digital distribution model. The company from Brighton continues to support its future as an expert in social and casual gaming, anticipating trends in the ever-changing market.
The new Digital Division is a successful part of the company already: Blue Toad Murder Files™: The Mysteries of Little Riddle was recently included in the Top 25 games on the PlayStation Network and has sold over 250,000 episodes. Additionally, Quiz Climber™, the addictive social quiz for iPhone, hit 1 million games played three months after launch and has had over 10 million questions answered. This demonstrates the potential of social games and the ability of Relentless to achieve success in this area
Andrew Eades, Executive Director said: “ The Digital division in Relentless has been established as a separate division that reports to me as CEO. We're serious about social and mobile games and that's why we have taken the logical step to separate these activities from the Console business.” He continues: “We've hired James Wright as Executive Producer who has a decade of experience in developing and publishing mobile games and has been involved in a number of top ten tittles including Draw Race 2. Our original IP will be steered from the Digital division and already includes Blue Toad Murder Files and Quiz Climber.”
Relentless recently hired James Wright, commented: “ The formalisation of the Digital Division is a valuable starting point to take over from Relentless’ self-publishing strategy. It will bring more fun, accessible and ground-breaking titles across several platforms for non-gamers.” Mr. Wright was working at EA prior to joining Relentless Software.
Relentless continues to invest in self-published projects launching Quiz Climber™: Rivals in December and also a new version for the world’s largest TV network: PlayJam. They are also working on other unannounced projects, demonstrating Relentless’ commitment with non-gamers.|
About Relentless Software:
Relentless Software® is a BAFTA award winning company founded in 2003 by Andrew Eades and David Amor. Each with a long track record in the industry, they set out to develop new and exciting games for the mass market; games that anyone can enjoy, without a steep learning curve.
Since Relentless’ launch in 2003, they released their first title, DJ: Decks & FX (SCEE) and over 10 games in the Buzz!™ franchise that reached 10 million units sold in more than 15 languages. Additionally, the company from Brighton has released its first self-published title, Blue Toad Murder Files: The Mysteries of Little Riddle™ on PC and PSN and Quiz Climber™ Rivals, a new social quiz for iPhone.
Relentless unveiled the partnership with Microsoft at E3 and since then they have announced Air Band™ and Mutation Station™ (the latest innovations to come to Kinect Fun Labs) and Kinect Nat Geo TV, demonstrating Relentless' commitment to making social videogames that appeal to everyone and are simple to play.
The studio collected three prestigious awards, two Develop Industry Excellence Awards and a BAFTA for the creation of Buzz!™. Relentless Software was also named 2nd highest UK independent game developer in Develop 100 which lists the top 100 developers by revenue generated in the UK and also No 1 UK Console Developer in Develop's list of the World's Most Bankable Game Studios.