REVENGE CUTS DEEP ON AUGUST 24 WHEN EA AND KLEI ENTERTAINMENT UNLEASH SHANK

Guildford, UK.– July 20, 2010– Electronic Arts Inc. (NASDAQ: ERTS) and award-winning independent development studio Klei Entertainment announced today that the highly anticipated downloadable action game, Shank, will be available for download on August 24 for PlayStation ® Network and August 25 for Xbox LIVE ® Arcade. Shank blends classic side-scrolling action gameplay and unique stylized 2D art direction with a revenge story penned by award-winning game writer Marianne Krawczyk. The game was recently nominated for multiple“Best of E3” awards, including“Best Action Game” from IGN.com and“Best Downloadable Game” from GameTrailers.com.

"We committed ourselves completely during the development of Shank and it's been extremely gratifying to see the support we've received from the gaming community and press," said Jamie Cheng, CEO of Klei Entertainment. "Watching people play and seeing them smile; it's fantastic to see them latch onto the things we love most about Shank -- the art, the story and of course the gameplay."

Shank tells a classic story of gangland betrayal through a mature, pulp-fiction lens. Gamers will play as Shank, getting their hands bloody as they uncover the secrets behind Shank’s past and the reasons he is hell-bent on revenge. With a deep and intuitive combat system, players unleash a tremendous number of creative combinations as they take down the waves of enemies standing in their path. Shank also features a special co-operative mission, designed to be played with a friend locally, which tells the backstory to frame the revenge plot. This prequel mission allows players to play as Shank or his partner-in-crime Falcone, with deadly double-team moves and gameplay that encourages teamwork.

Shank will be available for download beginning August 24, 2010 on the PlayStation Network for£9.99, and August 25, 2010 on Xbox LIVE Arcade for 1200 Microsoft Points. For more information on Shank, please visit www.shankgame.com and follow the development team on Twitter at www.twitter.com/klei.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk/press.

About Klei Entertainment

Founded in 2005, Klei Entertainment is an award-winning game development studio based in Vancouver, British Columbia with both the technical and creative capabilities to create original and lasting properties on all platforms. Klei combines world-class talent and passion to craft great games with memorable characters that appeal to a wide range of audiences. It has developed and published games for the PC, PlayStation ® Network and Xbox LIVE ® Arcade. To learn more about the Klei team and its latest projects, visit www.kleientertainment.com.

SHANK is a trademark of Klei Entertainment Inc., used under license.EA, EA SPORTS, EA Mobile, and POGO are trademarks of Electronic Arts Inc. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.