For Immediate Release

Manchester, England, 13 May 2009– Million-2-1, the UK's leading provider of interactive mobile phone services and an IGT-UK Group subsidiary announces its strategic agreement with Rileys Ltd, the UK’s leading Snooker and Pool Club chain. The agreement will see Million-2-1 handle Rileys’ mobile marketing campaigns as well as offering their customers the very best in mobile and online casino gaming.

Million-2-1’s mobile service offers Rileys’ customers the chance to play top titles such as Elvis® Top 20, Hi-5 and Ooh Aah Dracula, and will be expanded in the future to offer Rainbow Riches®, Cleopatra®, Monopoly and Cluedo. Million-2-1 will also handle Rileys mobile marketing which includes organising exclusive prize draws, competitions as well as inform customers of special offers at their local Rileys club.

For online gaming, Rileys members will have access to a host of the best casino games including poker, blackjack, roulette, along with top performing slots such as Battleship: Search and Destroy™, Da Vinci Diamonds® and Triple Fortune Dragon™.

Rileys members will be able to take advantage of exclusive offers and bonuses to be used both online and on the mobile platform.

Simon Murphy, Commercial Director at Million-2-1, said“This partnership demonstrates the versatility of Million-2-1. We are able to offer Rileys unrivalled experience and expertise in mobile marketing, as well as allowing their members access to the very best in mobile and online gaming.”

Peter Hooker, Operations and Commercial Director at Rileys said“Rileys realise the importance of the mobile market and this agreement allows us to reach our customers using a fresh and innovative platform.”


Notes to Editors:

PR Contact: Million-2-1 Contact:

Keith Fagan Simon Murphy

Gaming Co Europe Ltd Million-2-1 Ltd

Tel: +44 1772 682865 Tel: +44 (0)161 236 3010

Email: Email:

About Million-2-1

Million-2-1 was founded in 2003, and immediately made an impact on the market with the introduction of the first reverse auction– now an international phenomenon. The company followed this success by creating some of the most innovative and interactive competitions, lotteries and SMS games for the mobile phone market. Million-2-1 offers partners the ability to access millions of mobile phone users and leverage additional revenues from interactive gaming solutions.

In 2008, IGT-UK Group acquired Million-2-1, cementing the strategic relationship developed between the two companies and marking IGT’s entry into the mobile gaming market. This gave the company access to some of the best known game titles in the industry to be offered through its mobile platform.

IGT is a global company specialising in the design, development, manufacturing, distribution and sales of computerised gaming machines and systems products.


Tel: +44 1772 682865

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