Rise of Branded Entertainment in Video Game Marketing Tops Agenda Today at Los Angeles Summit


LOS ANGELES, Calif., May 8, 2012 – Ayzenberg Group today announced [a]list summit 2012 Los Angeles is underway.  Titled “The Consumer Courtship: Building Desire,” the invitational summit is gathering experts to discuss the growing role of branded entertainment content in video game marketing.  More than 40 major game companies are represented at the event kicking off today at SLS Hotel Beverly Hills. 

Headlining the summit is keynote speaker Seamus Blackley, Xbox co-creator and founder of digital game maker Innovative Leisure.  Highlights include a panel featuring YouTube personalities SeaNanners, Tobuscus and Olga Kay, and a series of insightful interviews with content experts including “V” television series producer Jace Hall and Shadedbox co-founder Joey Jones. 

The [a]list daily, an entertainment marketing news site published by Ayzenberg, will cover the event live at www.alistdaily.com.

Now in their fourth year, [a]list summits are aimed at senior level executives interested in the latest trends in entertainment marketing.  This year, Ayzenberg organized three summits under the banner “The Consumer Courtship.”  The series started in February with “Getting Acquainted” in San Francisco, a summit focused on social media marketing.  Following Los Angeles is the final event slated for fall in Seattle, with details yet to be announced.

Full agenda and session descriptions for [a]list summit 2012 Los Angeles is available at www.thealistsummit.com.  The agenda in brief follows:

Green-Lighting Content

When to consider branded entertainment and what are proven strategies, tactics and approaches to allocating budget.

Panelists: Ryan Crosby, Activision-Blizzard, Brad Hisey, Nexon, and Mitch Powers, THQ.  Moderated by Ayzenberg’s Steve Fowler.

Building Desire with Earned and Owned Media

How successful campaigns approached distributing content, seeding it with social media and measuring performance.

Panelists: Ed Lin, Warner Bros., Rebecca Markarian, Ayzenberg Group, Laura Naviaux, Sony Online Entertainment, and Ryan Schneider, Insomniac Games.  Moderated by Ayzenberg’s Steve Bastien.

Bringing Brands to YouTube

YouTube hosts whose channels serve an audience of more than 4 million viewers discuss ways marketers can work with established YouTube personalities on branded entertainment. 

Panelists: Tobuscus, SeaNanners and OlgaKay.  Moderated by Ayzenberg’s Seth Hendrix.

The Content Creators

Interviews with Joey Jones, Shadedbox, Jace Hall, executive producer of “V” television series, Chris Cowan, Thousand Pounds Action Company, and commercial director Michael Chaves.

Closing Keynote

Seamus Blackley, Xbox co-creator and founder of Innovative Leisure.

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About Ayzenberg Group

One of the ten largest privately held creative agencies on the West Coast, Ayzenberg has created campaigns focused on successfully reaching and motivating tweens, teens and the 18-34 year old demographic since 1993. Client experience includes: Activision-Blizzard, Atari Games, Atlus, AT&T, Bethesda Softworks, Capcom, Disney, EA Games, Konami, Lucas Arts, Microsoft, Mattel, Namco Bandai, NCSoft, Nexon America, Nokia, Sonos, Sony, THQ, and Warner Bros. For more information, please visit www.ayzenberg.com.  

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