SAN FRANCISCO - February 28, 2011
Rixty, the leading cash-based alternative payment platform for online games and digital content, today announced new partnerships that broaden Rixty’s retail distribution and extend its platform with new payment options. These agreements give Rixty users new and convenient ways to pay for online content by purchasing prepaid cards at 50,000 additional brick-and-mortar locations across the US, including major big-box, pharmacy, and convenience store chains. In addition, Rixty users can now load their accounts online using cash from their bank accounts through the eBillme service in the United States. Further, Rixty has enabled customers to load their account internationally via bank transfers, debit cards and ATM cards.
Rixty’s comprehensive new payment platform, called Checkout 2.0, represents a streamlined solution for website publishers who require an easy-to-implement cash-based payment solution. With 25% of US households lacking credit cards and an 11% decline in credit card usage in 2010, Rixty’s solution gives publishers an important tool to help monetize their entire user base, regardless of age or credit card usage. Checkout 2.0 maintains Rixty’s policy of guaranteed payments for all payment types, with no risk of chargebacks to publishers.
To dramatically expand its retail cash-acceptance network, Rixty partnered with a major nationwide financial services company to give Rixty users access to 50,000 new retail cash load locations. Consumers pick up a card from the prepaid section of a local store, load it with any amount from $20 to $500, and pay a small service fee. When the card is redeemed for payment using Rixty, users are immediately refunded the service fee, and their account is credited with the load amount plus the service fee rebate.
To add online account loading to the Checkout 2.0 platform, Rixty partnered with eBillme, whose bill pay service makes domestic bank transfers up to two or three times faster than traditional ACH transfers. Rather than funds being withdrawn from a bank account, users make payment using their bank’s bill pay service, just like paying a utility bill. Since users don’t expose any bank information, eBillme is faster and safer than other bank transfer services and gives users an anonymous and convenient way to load their Rixty accounts online.
“We are excited to partner with Rixty to bring the power of eBillme’s bill pay solution to the world of online entertainment,” said Samer Forzley, VP of Marketing at eBillme.“By working with Rixty, we are expanding our ability to reach new customers while granting existing users access to a broad selection of online content, all without the need for a credit card.”
“Rixty’s mission is to enable cash-based consumers to pay for all types of online content while providing full value for their cash,” said Ted Sorom, CEO of Rixty.“We are proud to announce the new Checkout 2.0 platform and to join eBillme and our other new partners in giving publishers a flexible cash payment system that offers consumers the best value for their entertainment dollars.”
Rixty is an alternative payment system that lets domestic and international users spend cash and coins for online games, virtual goods and digital content. Rixty enables consumers to pay for online entertainment without a credit card by converting cash to Rixty value at more than 70,000 retail locations nationwide. By making it easy for cash-based consumers to purchase online entertainment, Rixty helps publishers increase sales, enable new business models, and attract customers through a safe and flexible way to pay online. Founded in 2007, Rixty is based in San Francisco. For information on how to add Rixty to your website, visit www.rixty.com.
eBillme™ is the most secure way to shop online and pay with cash. It brings the security and convenience of online banking to the eCommerce checkout every time. Consumers can shop online, by catalog or through call centers, and pay for their purchases using online banking. No financial data is exposed and the payment transaction is securely transferred from the customer’s bank to the retailer’s bank. eBillme helps retailers increase sales while lowering transaction fees and offers consumers a debt-free shopping experience with buyer protection, cash-back rewards and an online Debt-Free Shopping Mall offering a wide selection of products and leading gift card brands. For more information, please visit www.eBillme.com, eBillme’s Gift Cards Mall or the eBillme blog.
Rich Jones, TriplePoint for Rixty