Rixty Announces Xbox Live Gift Card, Gold Membership and Loyalty and Incentive Programs

Rixty, a global leading cash-based alternative payment platform for online games, virtual goods and digital content, announced today that it will join Microsoft as an official Xbox Live Gift Cards and Gold Memberships digital code wholesaler and signed resale agreements with Coinstar, Great Lakes Scrip Center and other partners. Resellers looking to take advantage of the new Xbox currency system can partner with Rixty to get access to Xbox Live digital codes. Digital Xbox Live codes can be redeemed on the Xbox ® video game console and entertainment system or at the Xbox Games Store and the Windows Phone Store.

“Rixty is already an established alternative payment platform for online games, and we’re proud to be selected as one of the few approved Xbox Live Gift Card and Gold Membership wholesalers,” said Ted Sorom, CEO of Rixty, Inc. “By expanding our channels to nontraditional resellers such as loyalty and incentive programs, we’re giving these partners access to lucrative new products and consumers more convenient ways to obtain their favorite entertainment content.”

“Rixty provides a simple and cost-effective way to obtain Xbox products in real-time and in the quantities and denominations we need,” said Jill Whalen, Vice President of Retail Partnerships at Great Lakes Scrip Center. “By working with Rixty, we are able to expand our offering of convenient, electronically delivered products for our customers.”

Rixty is an official wholesale distributor of Xbox Live Gift Cards and Gold Memberships digital codes for Xbox 360. Rixty’s Xbox code distribution service is available to game code resellers, loyalty program providers, and membership rewards and employee incentive programs. Xbox Live Gift Cards can be purchased in a variety of price points from $5 up to $100 and can be redeemed to purchase games, HD movies, TV shows, music, sports, and even apps from the Window Store on a Window’s phone or Windows 8 tablet or PC. Through its proprietary real-time API, Rixty is able to deliver Xbox Live digital codes in real-time at the moment resellers need them reducing inventory management costs and ensuring that Xbox Live digital codes are always in stock and ready for delivery.

About Rixty

Rixty is an alternative payment system that lets domestic and international users spend cash and coins for online games, virtual worlds and all types of digital content. Consumers can pay without a credit card and without exposing confidential information by converting cash to Rixty value at 140,000 stores in the US and Brazil or nearly 500,000 locations worldwide. Online game and website publishers use Rixty to engage with and monetize a larger percentage of users. By providing cash-based consumers a safe and flexible way to pay online, Rixty helps these publishers increase sales, enable new business models and attract new customers. For information on how to add Rixty to your website, visit http://www.rixty.com/pubinfo or email bizdev(at)rixty(dot)com.

About Great Lakes Scrip Center

Founded in 1994, Great Lakes Scrip Center has helped retailers generate over $9 billion dollars in sales while raising nearly $450 million dollars for non-profit organizations. Great Lakes Scrip Center’s scrip fundraising model uses proven affinity marketing strategies to build store traffic for retailers and provide a consistent source of revenue to schools, churches and other non-profit organizations. GLSC’s participating retailer list is a virtual “who’s who” of American retailing, featuring more than 300 national and regional retailers who rely on GLSC for access to more than 17,000 motivated non-profit organizations in all 50 states. For more information about Great Lakes Scrip Center, please visit www.glscrip.com.

About Coinstar

Coinstar, part of the Outerwall Inc. (Nasdaq: OUTR) family, is a leader in money services. It owns and operates the only multi-national, fully automated network of self-service coin-counting kiosks. The company has approximately 20,300 coin-counting locations in the United States, Canada, Puerto Rico, Ireland and the United Kingdom. Coinstar kiosks processes approximately $3 billion in coins annually.  Coinstar makes it simple to convert coins to cash or consumers can receive no-fee coin-counting when choosing a gift card or eCertificate. In addition, select Coinstar kiosks offer PayPal functionality, enabling consumers to conveniently and securely add coins and paper currency into their PayPal account, as well as send money to another PayPal account. For more information on Coinstar please visit www.coinstar.com and for information on Outerwall Inc., please visit www.outerwall.com.


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