Rixty Expands Coin Redemption with Embee Mobile

SAN FRANCISCO - August 5, 2010

Rixty ( www.rixty.com) today announced a partnership with Embee Mobile ( www.embeemobile.com) to expand its redemption options to include mobile top up credits. Just as before, users can exchange their loose change at any one of over 20,000 locations for a prepaid Rixty card or RixtyCode, which players can then use to make in-game purchases– and now– mobile top ups as well. Embee Mobile supports mobile top up credits for AT&T, Boost Mobile, T-Mobile, Tracfone, Verizon, and Virgin Mobile– in total 36 mobile operators in the United States. Mobile top ups are the way over 60M prepaid mobile subscribers in the United States add funds to their account.

Today’s teens are splitting their time between two main activities– online entertainment and mobile communication and entertainment. Embee Mobile provides an online destination for users to earn virtual currency through incentive-based marketing. The points, called Embee Minutes, can be used to purchase mobile credits for their phone that they can then use for mobile content such as music and games as well as messaging, Internet access and airtime.

Rixty's payment system is designed to support today's newest online business models from virtual goods and microtransactions to monthly subscriptions. The Rixty API makes it simple for online merchants of any size to begin accepting payments from their users who either lack credit cards or simply choose not to expose sensitive financial information, thereby affording merchants a new revenue stream from a previously untapped user base.

Russell Tillitt, CEO of Embee Mobile stated,“Rixty provides our customers a simple and easy way to fund their phone by exchanging spare change for minutes. By working with Rixty, we both expand our ability to reach new customers while providing current customers a new and convenient payment option that we think will be extremely popular.”

“Expanding redemption options of RixtyCode for mobile services is a complementary offering for the segment of Rixty users who want the maximum number of spending choices for their entertainment and communication,” said Ted Sorom, CEO of Rixty.

For more information, please visit www.rixty.com and www.embeemobile.com.

About Rixty

Rixty is an alternative payment system that lets you spend cash and coins for online games. Consumers can turn their spare coins into a RixtyCode to be used in a variety of online games at more than 20,000 retail locations nationwide, including over 10,000 Coinstar kiosks. By making it easy for cash-based consumers to spend money on online games and entertainment, Rixty helps publishers increase sales, enable new business models and attract customers through a safe and flexible way to play online. Founded in 2007, Rixty is based in San Francisco and funded by First Round Capital and Javelin Venture Partners. For more information about Rixty or to get Rixty near you, please visit www.rixty.com.

About Embee Mobile

Embee Mobile, a privately-held company, is a leading eCommerce provider for prepaid mobile on social networks. The Embee Mobile Wallet on Facebook allows customers to earn, redeem, and share their Embee Minutes to pay for their prepaid mobile phone service.Embee Minutes are points that can be used for voice minutes, text and picture messages, and even data to browse the Internet from your mobile phone. Embee Mobile currently supports 36 mobile operators in the United States, including AT&T, Boost Mobile, PlatinumTel, T-Mobile USA, Tracfone, Verizon Wireless, Virgin Mobile, and many others.

To be updated on the latest developments, Like us on Facebook and follow us on twitter (@embeemobile).

For more information, visit www.embeemobile.com. To access Embee Mobile Minute Wallet on Facebook, visit http://bit.ly/embee. To contact us, please email: .

Joe Ziemer, TriplePoint

212-730-9744

joe@triplepointpr.com


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