Roberts Laurence Gains Redemption

Roberts Laurence has been appointed to undertake global strategic and media communications by ethical online games company Red Redemption, who lead the world in climate change games. The appointment follows the two outfits teaming up for the successful launch of Red Redemption’s new online game Operation Climate Control at the House of Commons in July.

Roberts Laurence who work across the international television industry, the arts and tourism have a client history that includes A&E International Television Networks, BBC, FIVE, Channel 4, Tate Gallery Liverpool, APTN and The European Commission*.

Stephen Roberts comments, for Roberts Laurence,“We have been seeking an additional dimension to our work recently. Red Redemption is a new breed of client committed to imagination, innovation, cutting edge technology and to making a positive contribution in the battle to save our planet. Red Redemption’s specialist skills develop online interactive games that deliver a vital opportunity to involve young people in creating solutions to the dangers that we all face from climate change. We are very excited to be working with them.”

Gobion Rowlands, Red Redemptions Managing Director, adds“This is a perfect partnership for Red Redemption– our skills and talents complement each other well - and we enjoy working together”.

Red Redemption is a social venture, a games company dedicated exclusively to making smart games with a strong learning aspect in climate change, sustainability and developmental issues.
So far in 2007 Red Redemption has launched four major climate change projects:

· "Climate Challenge" (with the BBC and the Environmental Change Institute at Oxford University),

· "Operation: Climate Control" (with the Department of the Environment) a scenario-based climate change game for 15-16 year olds and designed for use in the classroom with a teacher.

Play the game on www.operationclimatecontrol.co.uk

·

· "Trouble Shooter!" (with EDF Energy), a simple and fun retro arcade game to accompany an energy efficiency road show for corporate clients.

· The Oxfordshire ClimateXChange Community Portal (with the Environmental Change Institute at Oxford University)

ENDS 31 August 2007

CONTACT Stephen Roberts or Rachel Laurence + 44 (0) 1780 460777

Email robertslaurence@mac.com http://homepage.mac.com/robertslaurence

Notes to editors on client list and Red Redemption follows

Red Redemption is partnered with the Environmental Change Institute of Oxford University and the UK Department of the Environment and is fortunate enough to have Intergovernmental Panel on Climate Change (IPCC) scientists as games advisors, and to further ensure scientific rigor, Red Redemption has a fulltime in-house climate scientist. The company follow up all of its projects with in depth research on their effectiveness, for example a MSc master's thesis was produced by the OxfordUniversity Environmental Change Institute examining the effectiveness of Red Redemption’s Climate Challenge game. Read the thesis here

Red Redemption is also an award-winning company, and has won government awards from the Department of the Environment "Climate Challenge Fund" and the Department of Trade and Industry "Smart Innovation Award".

    <*>Roberts Laurence Client list: 1984-2007 includes AETN International New York, The Albert Dock Company, The Arrowcroft Group, Anchor Foods , Arts Council England, Associated Press Television , BBC, Canterbury International Festival of the Arts, Channel 4, Discovery Channel Europe, Double Jab Productions, Five, Granada Television, IMG, Melwood Pictures, Meridian Broadcasting/United Film, Merseyside Arts, National Association of Youth Theatres, North West Water PLC, Parliamentary Channel, Principal Media Group, Prix Niki for The European Commission, Prudential Corporation, Racecourse Association, Ray Fitzwalter Associates, Rod Caird Associates, Satel Doc Ltd,, Screen West Midlands, Skillset, SNTV, Swan Hill Developments Ltd, Tate Gallery Liverpool, Theatr Clwyd, Triade Theatre of France, TWI, University of Ulster, Walker Pinfold Associates, Welsh National Opera.

Roberts Laurence - an outline

Roberts Laurence, founded in 1984, is one of the UK’s leading bespoke communications consultancies. Its international reputation has been burnished by its successful work for companies such as Arts&Entertainment International Television Networks, New York; Telcast Media Group Munich; APTN, the video news agency of The Associated Press; The European Commission; IMG; The BBC, Granada Television, Channel 4 and Five.

TELCAST is one of the leading independent television distribution and production companies in Germany. TELCAST´s clients include broadcasters in over fifty countries. TELCAST’s earth television network is described by one client as‘the biggest TV production studio in the world’. Roberts Laurence also represent Red Redemption, the world leader in the creation and marketing of ethical online games.

Roberts Laurence advised APTN, the video news agency of The Associated Press, from its conception in 1994. Roberts Laurence devised APTN’s launch marketing plan, worked on the creation of its on-air identity, its logo, all print and advertising, its initial website and for many years undertook its worldwide media relations. Recently we created and administered a Middle East Forum in partnership with the Royal Institute for International Affairs. This forum brings together diplomats, journalists and academics to discuss the pressing matters of that region in a neutral setting.

Five is the UK’s newest terrestrial channel. The company advised Five and worked with them on the marketing launch of its two new digital channels Five US and Five Life. Roberts Laurence has initiated and brokered partnerships for Five with, amongst others, Arts Council England and the London Film Festival. This latter partnership yielded a number of highly branded Five US public talks featuring artistes of the status of Dustin Hoffman, Forest Whittaker, Tim Burton, Christine Vauchon and Richard Linklater.

Roberts Laurence are retained by Double Jab Productions, a dynamic multi-media production company specialising in high definition, high-end documentary and programme making. They have recently announced a multi-programme commission with the UK’s largest music company Universal Music.

Roberts Laurence’s recent clients include IMG, the world leader in sports and entertainment management and marketing and a major international production company who retained the company to undertake all aspects of its international media relations.

Roberts Laurence undertook European Media relations for the Prix Niki - a European Commission initiative to change the perception of women in television. The company carried out media relations audits for BBC News and Current Affairs, Channel 4 and also for Five. Melwood Pictures, the LA based Film Company formed by DreamWorks Producer Max Howard, hired the company to undertake European Media Relations. RLM was retained by The Racecourse Association, the trade organisation representing Britain’s 59 racecourses, through 2002.

The Parliamentary Channel - a public service channel funded and managed by the British Cable Industry - retained Roberts Laurence through 1996,‘97 and‘98. The Austrian television and filmmakers Satel retained the company to market their documentary division.

The company have a distinguished record of programme publicity for major television projects– a sample list is attached.

Roberts Laurence have a strong history of working in the cultural sector. They undertook international media relations for the opening of the Tate Gallery Liverpool and clients have included Welsh National Opera, London Contemporary Dance Theatre, Theatr Clwyd and Triade Theatre of France. Roberts Laurence created a partnership for Five TV and Arts Council England titled Fivearts cities. Working for both parties we devised and project managed Fivearts cities which documented the art of major English cities including Liverpool, Newcastle and Gateshead whilst developing and financing ambitious projects to enable people across cultures, creeds, backgrounds and ages to develop their own, often hidden, artistic talent. This included the homeless, asylum seekers and serving prisoners as well as community groups, the elderly, troubled teenagers and the differently abled. Roberts Laurence organised and monitored all such projects working with teams in galleries, theatres, commerce, arts centres and industry.

Contact: Stephen Roberts or Rachel Laurence + 44 (0) 1780 460777

Email robertslaurence@mac.com

Web information http://homepage.mac.com/robertslaurence


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