ROCKERS RISE AGAINST TO CREATE AND DEBUT NEW SONG EXCLUSIVELY IN GUITAR HERO® WORLD TOUR

Friday 6th March/... On March 12th, Rise Against will join the growing roster of artists to debut exclusively created music to Guitar Hero fans with the debut of“Death Blossoms” as downloadable content for Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero® World Tour .

The Guitar Hero alums, with“Prayer of the Refuge” and“Re-Education (Through Labor)” appearing in previous versions of Guitar Hero, complete the Rise Against Track Pack with“Audience of One,” the hit single off the band’s new album Appeal to Reason and“Ready to Fall,” from their 2006 album The Sufferer&The Witness.

Commemorating the release of the highly anticipated Rise Against Track Pack, virtual rockstars will have the unique opportunity to join Tim McIlrath on the digital stage for performances of Rise Against smash hits. For a chance to rock with the Chicago native in the Game with Fame on March 14th from 7:00 to 9:00 PM GMT in Guitar Hero World Tour on the Xbox 360® video game and entertainment system from Microsoft, send a friend request to the gamertag GHRiseAgainst1.

“Guitar Hero continues to be a platform for artists to deliver new music while gaining invaluable exposure,” says Tim Riley, Vice President of Music Affairs for Activision Blizzard.“We are thrilled that Rise Against was willing to compose and record‘Death Blossoms’ exclusively for our audience offering fans an opportunity to download music heard nowhere else.”

Rise Against is vocalist Tim McIlrath, bassist Joe Principe, drummer Brandon Barnes and guitarist Zach Blair. In spring 2001, the band released their debut CD“The Unraveling” on Fat Wreck Chords. After two years of solid touring, Rise Against recorded“Revolutions Per Minute” (2002), followed by“Siren Song Of The Counter-Culture” (2004).“The Sufferer&the Witness” was released in 2006 and debuted at #10 on the Billboard Top 200 chart. Rise Against released their fifth studio album, Appeal To Reason, on DGC/Interscope Records last fall and it debuted at #3 on the Billboard Top 200 album chart as well as spending one week at #1 on the iTunes album chart. First single,“Re-Education (Through Labor),” was a top 2 hit at modern rock radio and new single“Audience Of One” is poised to top the charts as well. Rise Against will embark on a summer headlining tour with special guest Rancid.

The Rise Against Track Pack will be available March 12th on Xbox LIVE® Marketplace for Xbox 360® for 440 Microsoft Points and on the PlayStation®Store for the PLAYSTATION®3 computer entertainment system for 5.49 euros /£3.99.“Death Blossoms,”“Audience of One” and“Ready to Fall” will be released individually as downloadable singles for Xbox 360 for 160 Microsoft Points, PLAYSTATION 3 system for 1.99 euros /£1.59 and Wii™ for 200 Wii Points each.

Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player“Battle of the Bands,” which allows two full bands to compete head-to-head online. The game features a slick newly redesigned guitar controller, drum kit controller and a wired microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock‘n’ roll anthems. Music creators are also able to share their recordings with their friends online through GHTunesSM where other gamers can download and play an endless supply of unique creations.

Guitar Hero World Tour is now available for Xbox 360, PLAYSTATION 3 computer entertainment system, the Wii home video game system from Nintendo and the PlayStation®2 computer entertainment system. The game is rated 12+ by the BBFC. For more information on Guitar Hero World Tour , please visit worldtour.guitarhero.com.

For all UK media inquiries, please contact:

Specialist Games Media

Johanna Hakala

Activision Publishing, Inc.

020 3060 1080

johanna.hakala@activision.com

Mainstream Media

Stu Taylor

Barrington Harvey

01462 456780

stuart.taylor@bhpr.co.uk

Anna Larke

Barrington Harvey

01462 456780

anna.larke@bhpr.co.uk

Kayleigh Watson

Barrington Harvey

01462 456780

kayleigh.watson@bhpr.co.uk

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

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*Online gameplay is only available for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Wii™ and may require an additional subscription.

Guitar Hero World Tour © 2009 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

“PlayStation,”“PLAYSTATION” and“PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and the Wii logo are trademarks of Nintendo.


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