Rockstar Rising Launches Next Generation Social Game Fusing Indie Music Discovery with Gaming

SOUTH BY SOUTHWEST, AUSTIN, Texas, March 12, 2013 – Whotune, a comprehensive promotion and discovery channel for independent artists, today launched the beta of the Rockstar Rising Facebook game during South by Southwest’s (SXSW) Gaming Expo. Rockstar Rising weaves together independent artist discovery with social gaming through interactive gameplay chronicling a band’s journey to fame. Throughout the game, independent artists’ music is featured, which gamers must learn to level up. The game will also launch an iOS version for iPad in the coming months.

“Rockstar Rising gives artists access to a unique promotional opportunity and reaching millions of fans and gamers that were only available to artists signed with the big labels,” said Karl George, CEO of Whotune. “Now we can capitalize on the larger-than-ever gaming audiences and give independent artists a chance to get their music heard, loved and recognized on a broader scope.”

About the Game

Rockstar Rising is a free role play game (RPG) chronicling the journey of becoming a rockstar. The game integrates users’ social networks, allowing gamers to hire and fire their Facebook friends as band mates and work their way up from garage practice to worldwide tours. From choosing outfits to purchasing equipment, gamers live the lives of up-and-coming artists as they experience the same struggles and successes as many bands in the industry.

Game play includes learning and performing songs from the independent artists of Whotune at various venues around the world in a casual arcade-style game. The band levels up by earning fame and fortune from gigs, allowing them access to bigger and better gear as well as new venues to play at. Bands can also write songs, record them in the studio, play original songs at gigs, and ultimately release an album to build even more fame and fortune.


Users can access to the beta by going to:

As important beta testers, Whotune values users’ feedback. Please report any issues or feedback to

For Independent Artists

Independent artists can submit their music to the Rockstar Rising game by creating an artist profile at and entering the ‘Rockstar Rising’ competition by checking the appropriate box. All songs submitted will be considered for future versions of Rockstar Rising games.

Rockstar Rising is also announcing The Virtual Rockstar Rising Contest for artists to become immortalized as part of the game. Learn more about the contest & how to enter:

About Whotune

Whotune is a music discovery and promotion ecosystem, and a one-stop hub for the new music industry. Standing at the crossroads of music discovery, social networking and social gaming, the network unites music discovery with innovative new media channels to help artists find new audiences. Whotune’s combination of social music network, artist development program and music gaming titles, gives independent music artists instant access to a cutting-edge promotional ecosystem, and lets music and gaming fans discover and interact with artists in new and exciting ways.


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