ROCKYOU AND SLINGO PARTNER TO DISTRIBUTE ROCKYOU’S BINGO

San Francisco, CA – Feb. 1, 2013 -- RockYou www.rockyou.com and Slingo, Inc., a leading international cross-platform gaming company, today announced a publishing partnership to distribute RockYou’s Bingo game on Slingo’s popular social gaming portal that currently has more than 4 million registered players. The title is also expected to be released on mobile and tablet platforms 2013.

RockYou’s Bingo utilizes the company’s Rewards Platform, which allows players to instantly win real cash and prizes, often provided by corporate sponsors.  It will be the first title on the Slingo.com portal to offer instant-win gameplay where players can hit a bingo and win an iPad, Macbook, cash or other prizes – all while playing for free. The distribution deal is part of RockYou’s overall strategy to provide compelling content to distribution partners and share in the revenues.

Having reached more than 150 million players across a variety of platforms, Slingo is one of the premier gaming brands worldwide. Slingo.com currently hosts more than 600,000 games per day, and its players spend an average of 80+ minutes per day on the site.

“As a highly recognized international gaming brand and game innovator, Slingo is a natural partner for RockYou,” said RockYou CEO, Lisa Marino. “We see this distribution relationship as the first step toward even bigger opportunities where the two companies can leverage RockYou's unique Rewards Platform to deliver a more compelling player experience and ultimately more revenues.”

“We’re confident that RockYou’s Bingo will hold strong appeal to our player community. The opportunity for players to instantly win real prizes is an incredible engagement mechanic. Our player community will love it,” said Rich Roberts, CEO of Slingo.

With its instant-win sweepstakes component, RockYou’s rewards-based Bingo title monetizes up to 40% higher than traditional social games. The game currently has 300,000 monthly active users with an average playing time of 30 minutes per day.

RockYou’s Rewards Platform serves as a great opening play to on-board players to social casino-style gaming in a safe and friendly manner. Publishers simply plug in the content and RockYou handles the compliance, sweepstakes, operations, fulfillment, and game operations. The platform also paves the way for publishers to ultimately migrate users to a real-cash experience as more jurisdictions legalize real-money online gaming.

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About RockYou

RockYou® is redefining the future of social gaming by creating products intended to serve players, advertisers and developers alike. The company has dedicated itself to the development, distribution and monetization of high-quality games, including the celebrated Zoo World™ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users. RockYou's partnerships with world-class talent are part of RockYou’s steadfast commitment to working with the next generation of social game developers. RockYou can be found at http://www.rockyou.com .

About Slingo

Established in 1996, Slingo, Inc. was one of the first casual games companies and is currently one of the leading cross-media gaming companies worldwide. It currently develops and licenses the intellectual property for the Slingo® brand of games, to include casual and social games; casino slot machines and table games; lottery tickets, TV programming and more. In February 2012, Slingo partnered with Zynga to launch Zynga Slingo, which became one of the fastest-growing Facebook games by daily active users*. The Slingo brand reaches over 55 million people through casino slots, online, retail, mobile and other platforms, and its website has over 4 million registered users. People can play free games, as well as join the social networking community and enter sweepstakes for a chance to win cash prizes by visiting http://www.slingo.com .


CONTACTS         

RockYou, Inc.

Rick Naylor

rockyou.pr@rockyou.com

(415) 312-9701

Slingo, Inc.

Colleen Wagner

HighWater Group

(212) 338-0077 x. 106

colleen@highwatergroup.com

 


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