RockYou® and Peak Games Reach New Global Audiences with Regional Gaming Partnership

This Release's Tags

Business, Casual games, Casual games List, Facebook, Social Networks, social games, social networking

Redwood City, CA - August 30, 2011

Leading social game company, RockYou®, is partnering with Peak Games to adapt RockYou's Facebook games to be more accessible for fans around the world. Localized versions of RockYou’s popular Zoo World 2™ game will be available in Turkey and additional countries across the Middle East, increasing the global reach and distribution of RockYou’s titles while preserving a quality game experience for players everywhere.

Peak Games, the largest social gaming company in Turkey, and the Middle East and North Africa (MENA) region, and who is globally ranked among the top 10 in DAUs, has signed on to be the exclusive distributor and publisher for Zoo World 2 in these regions. Peak Games will be responsible for handling localization, marketing, user acquisition, customer support, and community management. Much of Peak Games’ success has been driven by how the company reaches underserved markets with localized and culturally-specific games and by adjusting a play experience for each unique audience. For Zoo World 2 Peak will be incorporating both Turkish and Modern Arabic language, and culturally specific enhancements into the game for each region.

“Working with RockYou enables us to bring engaging games to Turkey and MENA expanding the Zoo World community,” said Sidar Sahin, CEO of Peak Games. “We have a deep understanding of our markets and we’re able to tailor the game and offer support according to our audience’s expectations and needs.”

“We realize that the best global approach is made up of a series of local approaches,” commented Josh Grant, RockYou’s SVP and GM of Studio Partners.

“So we've chosen the strongest partner for these regions in Peak Games: experts who can ensure that our games cater to their culture and audience through proper localization.”

For more information about RockYou, visit www.rockyou.com.

About RockYou

RockYou® is committed to defining the future of social gaming, creating products intended to serve players, advertisers, and developers alike. The company has dedicated itself to the development of high-quality games, including the award-nominated Gourmet Ranch™ and the celebrated Zoo World™ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users. RockYou's partnerships with world-class talent are part of their steadfast commitment to working with the next generation of social game developers.

Founded in 2005 and headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM and Softbank.

About Peak Games

Peak Games is the largest and fastest-growing gaming company focusing on emerging markets such as Turkey and MENA. With more than 15 million active players drawn from one of the world’s fastest growing gaming markets, Peak Games already ranks as among the top 10 largest social gaming companies globally. A key to Peak Games' success is unrivaled expertise in creating and publishing social games that fit the unique interests and cultures of emerging markets. The company is funded by Hummingbird Ventures and Earlybird Venture Capital, and includes some of the most successful entrepreneurs and angel investors in Turkey.

Peak Games has offices and game studios in Istanbul, Ankara, Amman, Barcelona and Berlin.

Engage with Peak Games here:

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Facebook

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LinkedIn

Eddiemae Jukes/Molly Gerth, TriplePoint for RockYou

+1-650-996-0086

rockyou@triplepointpr.com

Nicole DeMeo, Peak Games

+1-415-533-2599

press@peakgames.com

 


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