RockYou Takes Home Award for Digital Advertising Innovation at DPAC’s Annual Ceremony

Redwood City, Calif. - December 10, 2010

RockYou was honored with the DPAC Award for“Best Video Ad Network Innovation” at the annual Digiday Gala in New York last night. The DPAC Awards recognize outstanding efforts and groundbreaking work being made in Digital Publishing and Advertising. RockYou was also nominated for“Best Branded Content - Social App.” RockYou was recognized for their social apps with digital content, and for their Deal of the Day innovation. RockYou’s social apps enable advertisers to reach and engage millions of social gamers via video advertising products. Deal of the Day is the industry’s first brand-sponsored, cost per engagement-based, in-game advertising solution that guarantees performance across a variety of user activities.

“Our Video Advertising Network helps brands reach consumers in new ways. Coupled with Deal of the Day, we are able to address emerging trends in social advertising - users see targeted and relevant advertisements, and are also awarded in-game currency in return for their time,” said Lisa Marino, RockYou’s Chief Operating Officer at RockYou.“We were in great company with the other DPAC nominees and winners, and are proud to be recognized.”

Publishers and game developers on the RockYou Video Advertising Network are able to reach users where they spend time online the most through RockYou’s innovative targeting and engagement engine, in a manner that increases brand recognition, recall, loyalty, and purchase intent. Video advertising products include share-able 300x250 video ads, Deal of the Day, and Social Video Ads with added polling capabilities. Deal of the Day advertising guarantees performance across a variety of user activities, such as completed video views, coupon downloads, Flash game plays, polls, and quizzes. Currently, RockYou serves millions of video impressions a day.

For more information about RockYou, visit www.rockyou.com.

About RockYou

Founded in 2005, RockYou is the leading social entertainment company with over 200 million UMV and 15 billion monthly global impressions. The company developed the social game classic Zoo World, which has over 40M installs to date, and remains committed to continued development in the social gaming space. RockYou Media, the company’s ad network, empowers brands to reach social networkers through innovative advertising products, including Deal of the Day, in-game brand sponsorships, video and rich media offerings. Headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM, SK Telecom Ventures and Softbank.

Eddiemae Jukes, TriplePoint

650-996-0086

pr@rockyou.com

 

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