Rovio to launch Bad Piggies on September 27

September 4, 2012 – Espoo, Finland – Rovio Entertainment, the creators of Angry Birds, today announced their newest game, Bad Piggies, launching September 27 for iOS, Android and Mac. This innovative game turns the franchise on its head by letting the fans play as the pigs – with all new, never-before-seen gameplay – and not a slingshot in sight!

"There’s a lot of empathy towards the lovable enemies from the Angry Birds games, and we’ve been constantly asked: what about the pigs’ side of the story?" said Mikael Hed, CEO of Rovio. "Bad Piggies gives you the chance to play as the second-most-loved characters in the Angry Birds universe, and explore this rich world through their green eyes."

The new game will launch on iOS, Android and Mac on September 27. Windows Phone, Windows 8 and PC versions will follow shortly. 

"We’ve had a lot of fun creating a totally new and unique gameplay experience," said Petri Järvilehto, EVP Games at Rovio. "There’s so much more to these pigs than what is seen in the Angry Birds games, and Bad Piggies is the first glimpse into what’s going on in the imaginative and ingenious minds of the pigs."

To get in on the action and see all the gameplay news first, go to www.badpiggies.com, follow the pigs on Twitter twitter.com/badpiggies and like the pigs on Facebook facebook.com/badpiggies. Stay tuned during the next few weeks, and see what the pigs are up to!

For more information, please contact media@rovio.com.

About Rovio Entertainment

Rovio is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. www.rovio.com  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.