Casual, Social and Mobile gaming take 48% of time
49% of 38 million gamers is female.
AMSTERDAM, 13 September, 2011 – New research and analysis by Newzoo indicates that Russian consumer spending on games will grow to $1.5 bn in 2011. The absolute number of Russian gamers, 38 million evenly split amongst male and female, is even higher than in the UK or Germany. More than half of these gamers actually spend money, comparable to ratios seen in Western countries.
The majority (56%) of money is spent on PC and MMO games. The $570m spent on PC games includes $210m spent on direct downloads and $50m second-hand trade. MMO games gross $270m, leaving console games behind with $225m. Boxed revenues are still relatively high considering the fact that 75% of PC or console game buyers also download free illegal copies. Online casual game destinations, games on social networks and mobile devices each account for about 10% of total game spending, and together take an impressive 48% of all time spent on games. With the Internet access spreading fast across the country and local as well as international game companies launching localized high-quality games in Russia daily, the market is clearly set for strong further growth.
Peter Warman, CEO and co-founder of Newzoo, comments:
“Russia is a market different from any other Western or so-called “emerging” market such as Brazil. Although Russians share the passion for PC and MMO gaming with Germans, preferences and spending behaviour is different. Many Russians spend nothing or close to nothing while a very significant group spends an enormous budget on games. With half of all gamers being female (49%), Russia also boasts a very successful casual market and industry. Russia might be the most game-crazy country of all.”
For the first time, market research specialist Newzoo has performed the 2011 National Gamers Survey in Russia investigating more than 200 game-related topics. This provides unique detailed insight into game behaviour, preferences and spending of the active Russian Internet population of 45 million people aged between 10 and 65. An impressive 83% of these people play games. Of these 38 million “gamers”, 53% spends money on games. An infograph shows high-level results of Newzoo’s analysis of the Russian games market: http://newzoo.com/ENG/1604-Infograph_RU.html
“ Not everyone knows that the Russian market is already quite large and can be quite profitable for anyone selling games, for example, in the casual game industry or on the Russian Federation’s AppStore. The success of our projects shows that the market is expanding, that there is an increasing demand for high quality games, and that the number of players is growing, and Newzoo’s research supports this,” said Pavel Ryaykkonen, distribution director of Nevosoft, a leading Russian casual game developer and distributor.
Online Access to all Russian Data
· The Russian survey involved more than 200 general and game-related topics. Newzoo clients get interactive online access to the full dataset facilitating (cross-)analyses and graph generating. Identical data is available on twelve other countries including US, EU, Korea,China, Mexico and Brazil. A complete topic and product list can be found on www.newzoo.com.
Newzoo ( www.newzoo.com) is an international market research firm focused completely on the games industry. Newzoo aims to provide the best independent consumer market data across all game platforms and business models. Newzoo also operates the global B2B portal Gamesindustry.com and publishes the bi-annual Games Industry Black Book. GlobalCollect, worlds’ premier online payment provider, is launch sponsor of the 2011 Russian National Gamers Survey. Newzoo’s full data access clients include Blizzard, PopCap, EA, RealGames/Atrativa, Microsoft, RTL Group and SpilGames.