SAMSUNG TAKES CASUAL GAMING TO THE NEXT LEVEL WITH PLAYJAM

Samsung adds‘PlayJam’ to its raft of Smart TV Apps

London, UK, 6 July 2011 - Samsung Electronics Co. UK Ltd, the UK’s number one TV brand with the most awarded TV range 1 today announces the world’s largest TV games network PlayJam as the latest partner for its Smart TV App store, Samsung Apps. 

The collaboration allows Samsung Smart TV users to play some of the most engaging casual and social games available from PlayJam’s 500-strong library of leading in-house and branded titles.

The PlayJam App offers Smart TV users a new, convenient way to access games, without the need for an add-on games console. At a click of a button on the remote, PlayJam’s vast array of games will be streamed directly to Samsung Smart TVs. Displayed in premium HD widescreen picture, games are delivered in vibrant colours with incredible motion-processing and picture stability to ensure viewers are completely captivated.

Furthermore, the PlayJam Social TV Games Platform enables social networking between casual gamers through chat and messaging within the network. Competition between gamers is actively encouraged through core features such as live mass-participation events, gaming tournaments, virtual currencies and leaderboard displays. Such added-value gaming capabilities combined with significant picture and gameplay enhancements will drive frequency of play and customer loyalty whilst creating sustainable revenue streams for games developers.

Guy Kinnell, Marketing Director for TV, Samsung UK comments:‘’ By continually building on the current Samsung Apps store, Samsung is providing viewers with the widest range of content to enjoy on their TV. Our partnership with PlayJam ensures we are appealing to a wider audience of consumers who want to make the most of the Smart TV whether that be through gaming, social networking or sharing content with friends and family.’’

PlayJam's CEO, Jasper Smith adds: “We are at the beginning of a new revolution in casual and social gaming on TV.  Within a few short years we believe that TV games will surpass mobile gaming in terms of revenue and stickiness. It will be a huge business and our strong partnership with Samsung, the global leader in Smart TVs, enables PlayJam and its hundreds of game development partners to deliver outstanding games and social experiences via the PlayJam Social Games Network.  Our roadmap is focused on continuing innovation of TV gaming experiences and we look forward to entertaining a new generation of TV viewer.’’

Samsung’s Smart TVs are offering viewers a completely new viewing experience that includes 3D technology and features an easy–to-use Smart Hub that opens up content from Apps, the internet and other access points to the TV. 

Using the‘Search All’ function, gamers can search for content on not just the television, but across the internet and on any connected storage, PC or mobile device within the home network. While, with Samsung’s‘Your Video’ service viewers will gain access to their own personalised movie guide by enabling viewers to watch and preview video clips and TV shows from their TV through a customised recommendation service for video on demand.

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Notes to editors:

1.       Which? Award for Best Audio Visual Brand 2011. Most number of awards in the UK in 2010 for TV products in What Hi-Fi? Sound&Vision, Stuff, Home Cinema Choice and T3. Awards relates to the number of Samsung TV’s that have received 5 stars or have been group test winners in 2010.

About Samsung Consumer Electronics UK

·         The Samsung Consumer Electronics division manufactures and markets products in the home entertainment and home appliances sectors.

·         Samsung C.E. hit the No1 spot in total C.E. for the very first time at a high of 15% on 12 month rolling data, according to independent GFK data.  Samsung also celebrated a new record high share in June of 19.5%.

·         Samsung took the FPTV number one spot in December, 2006 with an 18% market share. Samsung has since grown its share to a dominant 27.7% (June, 2008), over 10% higher than the nearest competitor and remain no.1 to this day.

·         This success has been largely due to the continued success of LCD TV where Samsung held a 28% share of the market in June of this year.

·         Samsung Consumer Electronics also holds a market-dominating 50% share in American SBS refrigeration.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About PlayJam

PlayJam is the leading social games network for TV.  With hundreds of games, millions of players and operating across all major TV brands PlayJam has created a global footprint for its content and services for an ever-growing population of PlayJammers.

PlayJam provides games developers with a global TV distribution network, spanning all major TV vendors and up to 100 territories and an advanced social tool set that enables them to create deeper, stickier games so that audiences want to play again and again.

PlayJam has 11 years experience in monetizing games on TV. We have developed over 500 of our own games and delivered around 6 billion game downloads. Our efforts are focused on forging long-term distribution agreements with TV manufacturers and developing the tools, infrastructure and services required to monetize TV content, allowing developers to concentrate on creating amazing games.

We’re now well on our way to creating the biggest ever games network; come and join us at http://www.playjam.com

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