Sanrio Digital and Zio Interactive Introduce HELLO KITTY® PARACHUTE PARADISE iPhone Game App

HONG KONG&SEOUL (August 20, 2009)– Sanrio Digital and ZIO Interactive, Inc. are delighted to announce Hello Kitty Parachute Paradise, a new game application for iPhone and iPod Touch featuring supercute and irresistible, pop icon Hello Kitty and other Sanrio friends. Hello Kitty Parachute Paradise, developed by ZIO and published by Sanrio Digital, is available for download at Apple’s iPhone App Store in the U.S.

“Offering fans the ability to take Hello Kitty along on their iPhone or iPod Touch is a natural extension of our digital entertainment product portfolio,” said Robert Ferrari, Vice President of Publishing&Business Development for Sanrio Digital in North America.”We are truly excited to launch our first Hello Kitty mobile game application on the Apple App Store.”

“For the first time ever, users will be able to play as, and interact with, Hello Kitty and other Sanrio friends in a high-definition 3D game that takes full advantage of the iPhone’s considerable capabilities,” said Sohyun Park, Global Marketing Director of ZIO Interactive.“We worked hard to make a game that will not only appeal to the massive Hello Kitty fan base, but also to casual gamers and iPhone enthusiasts of all ages—and we are very happy with the results. There is a little something for everyone.”

Hello Kitty Parachute Paradise has two key components: the“My Room” Showcase, and the casual arcade game area.

“My Room” is a unique feature of Hello Kitty Parachute Paradise that provides an interactive area where users customize their Hello Kitty experience. Fans take collected special items from the parachuting stages to style a scene featuring Hello Kitty and other popular SANRIO characters like Badtz-Maru®, Keroppi®, Pochacco®, Cinnamoroll® and My Melody®. Users then create their own wallpapers of their“My Room” space, and upload their handiwork to the game’s web site for sharing and comparing with other scenes.

The casual game area is where users must help Hello Kitty earn points and collect special items to progress through ten increasingly challenging stages, including an unlockable mini-game. To complete a stage, users launch Hello Kitty in the air, then guide her past obstacles to collect special items with left-right, tilt-based controls while parachuting down to safety.

Hello Kitty Parachute Paradise is available for iPhone and iPod Touch through the Apple App Store at an introductory price of $4.99. For more information on the game, please visit the official game website at http://HelloKittyParachuteParadise.sanriotown.com

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About Sanrio Digital

Sanrio Digital is a joint venture between Typhoon Games (HK) Ltd. and Sanrio Wave Hong Kong Co. Ltd. Sanrio Digital is responsible for the expansion of Sanrio intellectual property assets into various digital and online media, leveraging an extensive library of original material that includes world-famous brands such as Hello Kitty, Badtz-Maru, My Melody and others. For more information, please visit: http://www.sanriodigital.com.

About ZIO Interactive Inc.

ZIO Interactive, Inc., founded in 1997 is a leading mobile game publisher and developer based in Seoul, Korea. The company has a diverse portfolio of mobile phone and PDA games, both licensed properties and original titles. ZIO’s first simulation golf game, ZIO Golf, was selected by Microsoft to be one of the launch games for Microsoft Windows CE. ZIO Interactive has since narrowed its focus on wireless downloadable games both in Korea and internationally in the US, Europe, China, and Japan. ZIO’s“Sketcher” game was nominated for Best Game for the IMGA in 2006 by IGN and“Sketcher 2” claimed the top spot and won for Best Mobile Game in 2008. For more information, please visit: http://www.ziointeractive.com.

Contacts:

Sanrio Digital

Robert Ferrari

VP Publishing&Business Development

Tel: +1 (617) 899-3347

E-mail: rferrari@sanriodigital.com

ZIO Interactive

Richard Min

Global Marketing Director

Tel: +82 (10) 3883-7827

E-mail: support@zio.co.kr


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