London, 15th April, 2010
Black Bean Games, the leading videogame publisher, today proudly announced a synchronization agreement with Warner Music UK and Biffy Clyro, the UK rock band which went top ten with its smash hit album“Only Revolutions”. SBK®X, the highly-anticipated new version of the Superbike World Championship videogame developed by Milestone Studios, will include two of Biffy Clyro’s most popular songs‘That Golden Rule’ and‘Mountains’, which both went top ten in the UK. Under the terms of the deal,‘Mountains’ will also be used in the game’s trailer, and in an upcoming radio promotion.
The 2010 edition of SBK®X is scheduled for release in May 2010 for Xbox 360, PlayStation 3 and PC. A‘Legendary Roster’ function, graphic enhancements, career mode, new online features, arcade and simulation modes are amongst the improvements that make this breakthrough version of SBK®X a must-have for every bike enthusiast and petrol-head gamer.
“The Biffy Clyro tracks definitely bring an emotional punch to SBK®X, and they contribute to making the game an immersive experience. The fast-paced action of the race combined with the pure rock adrenaline of the music is an entertainment package that gamers will love!” said Fabrizio Vagliasindi, Strategic Marketing Coordinator at Black Bean Games.“We look forward to other collaborations with Warner Music in order to enrich the Black Bean Games line-up with the added value of music”.
“We worked with Black Bean to make sure tracks were chosen that would bring atmosphere and excitement to the game, in a way that would make sense for the band. SBK®X is a great way of bringing Biffy Clyro’s music to a new audience, driving further discovery of their latest remarkable album, five months after it was released and just in time for their new single‘Bubbles’.” said Ali Johnson, Senior Director, Synch Licensing at Warner Music UK.
About Black Bean Games
Black Bean Games, publishing label of Lago S.r.l. which is part of the Leader Group, has started establishing itself in 2003 as (suggestion“was established in 2003 and fast become”) an important player in the international publishing arena.
Leveraging 20 years of market expertise and knowledge, Black Bean Games relies on a strategy focused on original IPs and strong licenses to create unique videogame experiences. Its latest twist brought to concentrate on Racing games and Family and Lifestyle ones. The first to please 2 wheels enthusiasts with the ever changing editions of SBK® license as well as car drivers passionate for tracks and off-roads experience, the second one to follow the modern market trends creating new brands such as NewU Fitness First and NatGeo Quiz!
For further information about Black Bean Games and its products, visit the following web site:
About Biffy Clyro
Biffy Clyro came together in 1995 in a school in Kilmarnock, just outside of Glasgow, when childhood friends Simon Neil (vocals/guitar) and twins James (bass/vocals) and Ben Johnston (drums/vocals) started playing music together. United by a love of underground, experimental rock and post-hardcore bands such as Braid and Karate, along with the starrier likes of Guns N’ Roses and Metallica, they quickly honed their own unique sound, a mind boggling mix of off-kilter tempos, itchy, unpredictable guitars and soulful choruses.
Their first three albums–‘Blackened Sky’,‘The Vertigo Of Bliss’ and‘Infinity Land’– arrived in a barrage of creativity, a record released every year and relentless touring building up a small but devoted army of followers. Biffy Clyro’s fourth album‘Puzzle’ exploded to propel the band out of the underground where they’d been honing their craft and into the mainstream. The gold-selling major label debut went on to shift over 250,000 copies, to the delight of the loyal and passionate fanbase who had been willing them on for the past decade. An overnight success story, this is not.
Team Biffy’s ranks grew exponentially when‘Puzzle’ came along and stunned listeners with its achingly personal, rich and complex take on rock anthems, and Simon, James and Ben found themselves playing Wembley Stadium with Muse, headlining the John Peel Stage at Glastonbury and gigging with The Rolling Stones. U2 even supported them at a special Little Noise session at London’s Union Chapel, although the highlight for the band came when they headlined in front of a hometown crowd at Glasgow’s SECC.
After the overwhelming sadness of‘Puzzle’, the band’s current album‘Only Revolutions’ has a sense of joy and determination. Recorded in L.A. with‘Puzzle’ producer Garth Richardson (Rage Against The Machine, Red Hot Chili Peppers), and widely acclaimed as one of 2009’s finest albums,‘Only Revolutions’ has pushed Biffy Clyro firmly into rock’s major leagues. The album followed the singles‘Mountains’ and‘That Golden Rule’ into the Top 10 and has already sold over 250,000 copies in the UK alone. Having recently played a sold-out UK tour that included two rapturously received homecoming shows at Glasgow Barrowland and a landmark show at Brixton Academy, Biffy Clyro will continue to forge ahead in the coming months with another major headline tour and festival appearances including Reading, Leeds, T in the Park and Isle of Wight.
Founded in Milan in 1996, Milestone S.r.l. is the biggest Italian developer and it is recognized worldwide as the leading Italian developer of interactive entertainment software specialized in racing videogames. In 2002 Milestone S.r.l. became part of the Leader Group. An obsessive desire for quality combined with an elaborate attention to detail have always been the trademarks and philosophy of the company. SBK® Superbike World Championship series is a clear example. Milestone is developing products for current and next gen platforms: PS2, PSP, Xbox360, PS3, PC as well as for Interactive Television. www.milestone.it / http://blog.milestone.it
About Infront Motor Sports
Infront Motor Sports became part of the leading international sports marketing agency Infront Sports&Media based in Switzerland in May 2007. The company is one of the leading promoters in motor sports and was originally founded in 1975 by Maurizio Flammini.
Since 1989 the Rome-based organisation has been the promoter of the FIM Superbike World Championship, sanctioned by the Fédération Internationale de Motocyclisme (FIM), in addition to the FIM Supersport World Championship and the two support classes, the Superstock 1000 FIM Cup and the UEM European Superstock 600 Championship.
The organization has its origins in sport and can boast a wealth of experience– thirty years– alongside the most important institutions and national as well as international federations. Infront Motor Sports’ commitment exalts the great value of sport as an occasion for getting together and as a vehicle for communication.
The FIM Superbike World Championship® today represents, together with Formula 1 and MotoGP, one of the three global products of world motor sport, a heritage of undisputed value for the fans and an exceptional marketing and communications vehicle for the manufacturers and associated firms.
In 2008 the SBK Superbike World Championship® achieved the following: more than 2 billion worldwide television viewers live broadcasts on 97 television networks covering 175 countries, 3.500 broadcast hours with a television media value in excess of US$ 780 million, over 1,000,000 race spectators, over 8 million Internet site unique visitors on www.worldsbk.com.
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020 8964 4545
Head of Public Relations, UK
Tradewest Games Ltd