SCRATCH DJ GAME, LLC ANNOUNCES NEW DEVELOPMENT TEAM

SANTA MONICA, Calif. - Aug. 6, 2009 - Scratch DJ Game, LLC, a joint venture between Numark Industries, LLC and Genius Products, LLC announced today that it has recently hired Commotion Interactive, the music and party game division of Bedlam Games Inc., to complete development of its much anticipated music rhythm game, Scratch: The Ultimate DJ. In choosing the industry veterans at Commotion Interactive, Scratch DJ Game, LLC underscores its commitment to successfully launching Scratch and establishing a strong footprint in the progressively growing and competitive music gaming industry.

"With Scratch: The Ultimate DJ we will deliver an innovative, ground breaking video game for fans of hip-hop," said Jack O'Donnell, CEO of Scratch DJ Game, LLC. "We have selected Commotion and are confident that they are the best choice to help us achieve our mission. The team's rich and varied development experience includes talent from Rockstar Games, Ubisoft, and Electronic Arts."

" Scratch: The Ultimate DJ offers a revolutionary take on the existing music/rhythm genre. The combination of the game and the proprietary Scratch Deck controller will bring the art of DJing to the masses," said Trevor Fencott, CEO of Bedlam Games Inc. "The Scratch Deck combines a touch sensitive turntable from Numark with the drumpads from the iconic Akai Professional MPC. This combination delivers an authentic music gaming experience unlike any other. We are thrilled to embark on this venture with Scratch, and can't wait for this exciting title to hit store shelves."

Commotion's mission is to deliver music and party game titles borne of exceptional design, fostered by meticulous planning, and realized by a world-class team. The studio was formed in 2006 by a seasoned group of industry professionals who are united in their belief that games can be developed on a creative level. The Commotion team is dedicated to providing quality titles that resonate with consumers looking for an entertaining and original gaming experience.

Scratch: The Ultimate DJ will be available in early 2010 on the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. For more information on Scratch: The Ultimate DJ, please visit: http://www.scratchvideogame.com

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About S cratch DJ Game, LLC

Scratch DJ Game, LLC is a joint venture between Numark Industries and Genius Products formed for the purpose of bringing innovative music games to market.

About Numark Industries

Numark Industries is the global leader of professional DJ and audio equipment, and is known for providing progressive breakthrough technology. Since 1971, Numark has designed and delivered hundreds of innovative DJ products, resulting in numerous music industry "firsts". Today, the company is at the forefront of the digital DJ revolution, and is recognized for creating the best hardware controllers for professional and semi-professional DJ software in the industry. The team at Numark, under its Ion Audio division, has also enjoyed success in developing music gaming peripherals, having produced and distributed the award-winning Drum Rocker, the Premium Drum Set Controller for the Rock Band music game franchise. For more information, visit www.numark.com; images are available at http://www.numark.com/media.

About Genius Products

Genius Products, Inc. (GNPR.PK) is the owner of Genius Products, LLC, a leading independent home-entertainment distribution company that produces, licenses and distributes a valuable library of motion pictures, television programming, family, lifestyle and trend entertainment on DVD and other emerging platforms through its expansive network of retailers throughout the U.S.

About Commotion Interactive

Commotion Interactive is the music and party game division of Bedlam Games Inc., an independent venture capital backed developer of next generation console video games located in Toronto, Canada. Formed in 2006 and independent since 2007 the studio has gathered some of the finest industry veterans to come together to develop quality titles for current generation console platforms. For more information, please visit www.commotioninteractive.com

Media Contacts:

Tiyson Reynolds

Bender/Helper Impact

(310) 694-3151

tiyson_reynolds@bhimpact.com

Robert Santini

Bender/Helper Impact

(310) 694-3116

robert_santini@bhimpact.com


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