Second GC Asia Conference Successfully Opens With Attendees From More Than 20 countries

LEIPZIG, Germany, and SINGAPORE - September 18, 2008– Today, the second GC Asia Conference (GCAC) opened, welcoming more than 70 speakers from over 20 countries. In more than 50 sessions and panels, the speakers will share their knowledge and discuss new ideas until September 19th. The first day was marked by keynotes from Michael de Plater (Ubisoft) and Peter Molyneux (Lionhead Studios). The conference is being held alongside the GC Asia exhibition, September 18– 20, 2008, at the Suntec Singapore International Convention&Exhibition Center.

GC Asia was officially opened today by Seto Lok Yin, Assistant Chief Executive Officer of the Media Development Authority (MDA) and Wolfgang Marzin, president and CEO of the Leipzig Trade Fair.

"Our coming together here will give birth to new ideas and opportunities for cooperation; it will open up new business territories while connecting people of different cultures,” said Wolfgang Marzin, president and CEO of the Leipzig Trade Fair in his opening speech.“The GC Asia provides a platform to bring together business models of different nations and to build bridges in many directions.”

Jorg Zeissig, Managing Director of Leipziger Messe International (LMI) stated, "The motto of this year’s GCAC,“Inspire Yourself,” should animate the international games industry to share their knowledge and talent in order to develop the next generation of computer and video games. We are proud to have brought together top-notch speakers who will make this conference in Singapore a must-attend event for the entire Asia-Pacific region.”

Peter Molyneux gave one of the first keynotes entitled,“Creating Believable Game Worlds.” "It's fantastic to see the amount of development that's happening in Asia, and it's absolutely fascinating that it's a global industry that they're dealing with now. You're seeing more and more talent from all over the world come together - there's the US, there's Europe and there's Asia, and it will be fascinating to see what products the developers are creating."

The GCAC program includes speakers from more than 20 countries, among them Peter Molyneux (Lionhead Studios, UK), Cevat Yerli (Crytek, Germany), Mario Wynands (Sidhe Interactive, New Zealand), Tom Crago (Tantalus, Australia), Allan Simonsen (Boomzap/IGDA, Singapore), Don Daglow (Independent, USA), Joonmo Kwon (Nexon Corp/Nexon Mobile, South Korea), James Gray (EA Mobile, UK), Tom Felices (Nordic Game Program, Sweden), Melissa Lee (Massive Black, USA), Sean Kauppinen International Digital Entertainment Agency, USA), Alexander Fernandez (Streamline Studios, Netherlands), Peter Paul Gadi (Anino Mobile, Philippines), Bob Wallace (Strategic Alternatives, USA), Feargus Carroll (Lucasfilm, Singapore), Keith Liu (Nokia, Singapore), Jason Della Rocca (IGDA, Canada), Henry Jenkins III (Massachusetts Institute of Technology, USA), Gary Mi (Radience, China), Ragnar Tornquist (Funcom, Norway), Arne Peters (cdv Entertainment , Germany), Michel Kripalani (Autodesk, USA), Garett Wiley (798 Group, China), Chris Natsumme (Boomzap, Singapore), Maxime Villandre (Codemasters, Malaysia), Kok Khwang Ng (Asiasoft, Singapore) and more.

About Games Convention Asia / GC Asia Conference

Games Convention Asia (GCA) is the "Digital Media Gateway of Asia." Described as the only event in the Asia-Pacific region enabling the interactive entertainment and digital media industries to network and interact with publishers, developers, distributors and corporate clients while showcasing their latest products and services to the public, GCA serves as the platform for Asian publishers, developers and distributors to present their work on an internationallevel. The conference also acts as an entryway for companies seeking to enter the Asian interactive entertainment market. GC Asia and GC Asia Conference on the internet: www.gc-asia.sg.

Media Contacts:

Asia-Pacific

Red Dawn Communications

Angelika Quadt / Ian Purnomo

+65 6222 4704

press@reddawncommunications.com

Europe

Leipziger Messe

Nancy Pfaff, Press Officer

+49 (0) 341 678 8186

n.pfaff@leipziger-messe.de

North America

International Digital Entertainment Agency

Sean Kauppinen

+1 415-299-2156

gca@ide-agency.com

Contact for GCA

Joerg Zeissig, Managing Director LMI Asia

+49 (0) 341 678 7900

j.zeissig@LM-international.com

Contact for GCAC

Sponsors, speakers and participants:

Frank Sliwka, Conference Director

+49 (0) 341 678 8288

f.sliwka@leipziger-messe.de


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.