SEGA Alliance Rolls Out Flannel Carpet for Jack Lumber

SAN FRANCISCO & LONDON - August 16, 2012 - SEGA ® of America Inc. and SEGA ® Europe Ltd. today announced the formation of a new publishing initiative, SEGA Alliance. The SEGA Alliance will focus on publishing mobile games made by independent developers. The SEGA Alliance will provide participating developers with comprehensive marketing and production support as well as creative consultation. SEGA Alliance’s first title, Jack Lumber, developed by Owlchemy Labs, launched today on iPad®, iPhone® and iPod touch® worldwide.

Jack Lumber tells the tale of a supernatural lumberjack out to exact revenge on the forest after a tree killed his granny. Players will massacre the forest in this time-warping line-drawing pun-filled mashup from Owlchemy Labs, the scientists of mobile gaming who create award-winning absurdist mobile hits like Snuggle Truck.

“SEGA has been a major player in the mobile games landscape for years and we’ve had tremendous success bringing our iconic franchises to smartphones and tablets,” said Chris Olson, vice president of digital business at SEGA. “With SEGA Alliance, we’re looking forward to sharing that success with talented developers like Owlchemy Labs by introducing new and unique games, such as Jack Lumber, to the market. Now if you’ll excuse me, I have some trees to destroy.”

“We’re very excited about being the first developer to partner with SEGA Alliance,” said Alex Schwartz, chief scientist at Owlchemy Labs. “We’ll be able to introduce Jack Lumber to a much wider audience than we’d originally hoped thanks to the resources provided by SEGA Alliance. Working with SEGA has been the opposite of dealing with a lumbering bureaucracy. We just focused on making a great game. Now Jack Lumber is branching out across mobile devices and players worldwide can show those treacherous trees who’s boss!”

Jack Lumber is available on the iTunes App Store for $1.99, with a special launch price of $0.99 for a limited time.

For more information visit http://JackLumberGame.com and view the launch trailer here.

About Owlchemy Labs

Owlchemy Labs is a Boston, Massachusetts based independent game developer focusing on absurd and highly polished games for all platforms. With shipped titles on iOS, Android, Blackberry, and Steam, Owlchemy Labs conducts science over at www.owlchemylabs.com.

About SEGA ® of America, Inc.

SEGA ® of America, Inc. is the American arm of Tokyo, Japan-based SEGA ® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA ®’s global website is located at  www.sega.com.

About SEGA ® Europe Ltd.

SEGA ® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA ® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA ®’s global website is located at  www.sega.com. Official Website |   Facebook |  @SEGA  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.