SEGA ANNOUNCES ITS FIRST KINECT TITLE FOR Xbox 360

FOR IMMEDIATE RELEASE

LOS ANGELES (June 14, 2010)– SEGA America Inc.,&SEGA Europe Ltd. today announced Sonic Free Riders TM . Set for release Holiday 2010, Sonic Free Riders TM offers an extreme fast-paced boarding game and is developed to take full advantage of Kinect for the Xbox 360 ® video game and entertainment system from Microsoft.

For the first time ever in a SEGA game, full-motion body control will allow you to twist and turn your way through a range of visually stunning courses in an action-packed Sonic experience unlike any other! Kinect’s unique motion sensor means Sonic Free Riders will see family and friends controlling their fully customisable hover board or bike by twisting, turning and jumping in an exhilarating race to be the first to cross the finish line! Choosing from one of your favorite Sonic characters, or your own Avatar, you can reach out and grab a variety of pickups along the course. By throwing, shaking, or swinging your arms to launch your items, you can gain the competitive edge over your rivals in high octane single or multiplayer races.

“SEGA is immensely excited to be a part of Microsoft’s line up for Kinect for Xbox 360, the full body motion control is an innovative avenue allowing for complete immersion in the game” commented Gary Knight, Senior Vice President of Marketing at SEGA America and SEGA Europe.“This is a whole new way to play as Sonic! By providing a complete level of freedom, movement and ease of play, Kinect for Xbox 360 and Sonic Free Riders ensures the entire family can enjoy the thrill of racing as if they were actually on their hover boards.”

Sonic Free Riders will be available to play with Kinect for Xbox 360 coming Holiday 2010.

For more information please visit www.sonicfreeriders.com

For press assets please visit www.sega-press.com

About SEGA of America Inc.:

SEGA ® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com

About SEGA Europe Ltd.:

SEGA ® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega.com

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