SEGA Rally Online Arcade Now Available

SAN FRANCISCO and LONDON - May 18, 2011

SEGA® of America, Inc. and SEGA® Europe Ltd. today announced the launch of their highly anticipated racing game, SEGA Rally Online Arcade™. The game includes multiple modes of single and multi-player gameplay, all featuring the intense, fast-paced racing of SEGA Rally presented in High Definition. SEGA Rally Online Arcade is available Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft for 800 Microsoft Points.

SEGA Rally has always been a series that allows gamers to pick up and start playing immediately,” said Haruki Satomi, Vice President of Digital Business at SEGA.“Providing this newest version as a downloadable title is an extension of that ability, allowing players to purchase and receive the game rapidly. From there, they can join an online race right away, and compete at any time, day or night, against an entire world of opponents.”

Inspired by SEGA Rally Revo™ and SEGA Rally 3™, SEGA Rally Online Arcade brings back all the features players could want from the popular arcade and console racers, including Championship Battle mode and Time Attack, while adding an exciting online racing mode that lets players battle it out with up to five other drivers around the world in intense rally action. Featuring a brand new achievement system, 13 rally cars to choose from, and online leaderboards, SEGA Rally Online Arcade delivers lap after lap of intense rally action on Xbox LIVE Arcade.

A high-definition gameplay trailer for SEGA Rally Online Arcade, can be downloaded here. For additional assets, please visit www.sega-press.com.

For more information, please visit www.sega.com

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com.

About SEGA® Europe Ltd.

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

Ryan Morgan, TriplePoint for SEGA of America

415.955.8500

ryan@triplepointpr.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.