SEGA Rally(TM) Reveals Super Car Quartet

PRESS RELEASE– FOR IMMEDIATE RELEASE

LONDON AND SAN FRANCISCO (September 10th, 2007)– SEGA Europe Ltd. and SEGA of America, Inc. today confirmed that SEGA Rally™ will include, among others, the Mitsubishi Concept-X, the recently revealed McRae Enduro, the RUF Rt 12 and a uniquely customised HUMMER® H3™. SEGA Rally will be released across Europe on the PLAYSTATION®3 computer entertainment system, the Xbox 360™ video game and entertainment system from Microsoft, the PSP® (PlayStation®Portable) system and the PC on September 28th 2007.

Mitsubishi Concept-X

With a nose end inspired by a jet fighter this is the concept vehicle for the next-generation of the Lancer Evolution Series, this fantastic car makes its video game debut in SEGA Rally. The production version of the Concept-X will have a 2.0 litre turbo-charged engine, a twin-clutch transmission, a further-developed all-wheel-drive system and a lightweight all-aluminium bodywork. The words Lancer Evolution have become synonymous with the sport of rallying since the car first launched in 1992 and the Concept-X has paved the way for the release of the forthcoming Mitsubishi Lancer Evolution X in early 2008.

McRae Enduro

The brainchild of rally champion Alister McRae, the McRae Enduro is a new rally car concept that combines outstanding driving dynamics and modern turbo-diesel power with the extra traction that comes with a sophisticated suspension set-up and four-wheel-drive. The rugged McRae Enduro has been designed to compete in the most extreme off-road events including the FIA Cross-Country rallies, Baja-type events and the gruelling Dakar Rally. Having first met with the SEGA Racing Studio early in development of SEGA Rally the relationship was made stronger when SEGA Racing Studio’s Lead Car Artist, Keith Burden, became involved in the design process of the McRae Enduro, offering his skills and advice on the look and shape of the McRae Enduro. The McRae Enduro also makes its video game debut in SEGA Rally.

RUF Rt 12

RUF Automobile GmbH is the producer of high-performance vehicles, specialising in the manufacturing and enhancement of existing sports cars to RUF performance specifications. The RUF Rt 12, available to purchase with either a four or rear-wheel drive train has advanced aerodynamics and handling characteristics. It is one of the fastest and most desirable SEGA Rally cars boasting a top speed of over 200mph.

HUMMER H3 SUV (Customised)*

You wont find this beast of a car in any other game because it’s been modified, with approval by GM, by Lead Car Artist at the SEGA Racing Studio, Keith Burden. HUMMER is one of the very few manufacturers to allow such extensive customisation for a game and Keith has pulled out the stops to produce a real monster for SEGA Rally. Beginning as a standard HUMMER H3 SUV, Keith removed the rear doors and dropped the ride height, brought the wheel arch up a touch and tweaked it further to allow more space for wheel clearance. Keith then added Rally-Raid influenced wheels and tyres. The H3 is currently the most popular HUMMER model, with its compact design making it especially desirable within the American market.

SEGA Rally for the PS3, Xbox 360, PSP and PC will be available across Europe on September 28th 2007. For more information about Mitsubishi please visit www.mitsubishi.com. For more information on the McRae Enduro please visit www.mcrae-enduro.com. For more information on RUF please visit www.ruf-automobile.de. For more information about HUMMER please visit www.hummer.com. For more information on SEGA Rally please visit www.sega-rally.com, for assets please visit www.sega-europe.com. To read Keith Burden’s blogs about the cars in SEGA Rally please visit http://blogs.sega-europe.com/blogs

SEGA Rally for PS3, Xbox 360 and PC is being developed by the SEGA Racing Studio and the PSP version is being developed by Bugbear Entertainment Limited.

- ends -

*HUMMER, H3, all related Emblems, and the distinctive vehicle body and grille designs are General Motors Trademarks used under license to SEGA Publishing Europe Ltd.

About SEGA Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

About SEGA of America, Inc.:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web Site is located at www.sega.com.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.