SEGA® Rally Online Arcade™ Announced

SAN FRANCISCO and LONDON - January 31, 2011

SEGA® of America, Inc. and SEGA® Europe Ltd. today announced that SEGA Rally Online Arcade™, a new HD title inspired by SEGA Rally Revo™ and SEGA Rally 3™, will be racing onto PlayStation® Network and Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft in 2011. SEGA’s arcade and console favorite will include a collection of new features, including the ability for gamers to race their friends online!

“We’ve blended our hit arcade racing series with the best elements from the console versions to bring our fans the SEGA Rally experience in compact, downloadable format,” said Haruki Satomi, Vice President of Digital Business at SEGA.“Whether they’re new to the SEGA Rally series or they’ve participated in countless races over the years, we’re confident everyone will enjoy the wide variety of features included in this fan favorite.”

SEGA Rally Online Arcade brings back all the features players could want from the popular arcade and console racers, including Championship Battle mode and Time Attack, while adding an exciting online racing mode that lets players battle it out with up to five drivers around the world. Featuring a brand new achievement system, 13 rally cars to choose from and online leaderboards, SEGA Rally Online Arcade will deliver lap after lap of intense rally action when it arrives on consoles in 2011.

For more information on SEGA Rally Online Arcade, please visit http://www.sega.com

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com.

About SEGA® Europe Ltd.:

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega-europe.com.

Ryan Morgan, TriplePoint for SEGA

415-955-8500

ryan@triplepointpr.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.