SELENA GOMEZ&THE SCENE, DEMI LOVATO AND MORE MAKE THEIR BAND HERO™ AND GUITAR HERO® 5 DEBUTS WITH

London, UK– 18th May, 2010– Screaming fans from around the world may recognize them better as Mitchie Torres and Alex Russo, but the young pop duo of Selena Gomez and Demi Lovato - who have sold out countless concerts and set the airwaves ablaze - are rocking out on Band Hero™ and Guitar Hero® 5 for the first time this May. Fans looking to join their idols can rock out to "Here We Go Again" by Demi Lovato, Selena Gomez&The Scene's "Falling Down" plus one additional track. Exclusively available on Wii™ starting today, The Band Hero 1 Track Pack will also be available on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft on 25th May and PlayStation®Store for PlayStation®3 computer entertainment system from 26thMay.

All three songs in The Band Hero 1 track pack will be released as downloadable singles for Wii for 200 Wii Points™ each, the Xbox 360® video game and entertainment system from Microsoft for 160 Microsoft Points and PlayStation 3 system for£1.59. The complete track pack will be available on Wii for 550 Wii Points on Xbox LIVE Marketplace for Xbox 360 for 440 Microsoft Points and on the PlayStation Store for the PlayStation 3 computer entertainment system for£3.99. In addition to the in-game music store and the Xbox LIVE Marketplace for Xbox 360, Xbox 360 owners can expand their Guitar Hero music library using the Guitar Hero VIP Pass Music Store, available exclusively on Xbox LIVE® online entertainment network.

About Band Hero™

In Band Hero™, family and friends can come together to ascend the virtual stage and rock their way to superstardom. Brought to you by the makers of Guitar Hero®, one of the best-selling video game franchises of all time, Band Hero features the hottest chart-topping hits from everyone’s favourite bands including Fall Out Boy, Nelly Furtado, Lily Allen, The All-American Rejects and Jackson 5. Headlined by some of the leading names in music as in-game artists and playable characters, including singer, songwriter and guitarist Taylor Swift and Maroon 5 frontman Adam Levine, Band Hero is the ultimate party game where friends and family can choose to join the band or“take five” at any time without interrupting the performance, in Party Play mode. Band Hero allows fans to create the band of their dreams, using any combination of vocals and guitar or drum controllers, providing budding pop stars the chance to customize how they interact with and experience their favourite music.

About Guitar Hero 5®

In Guitar Hero® 5, the entire set list is at players’ finger tips from the start, featuring genre-defining hits from some of the biggest rock artists and bands of all time, including The Rolling Stones, The White Stripes, Kings of Leon, Tom Petty, Bob Dylan and Vampire Weekend. Players take complete control as Guitar Hero 5 allows gamers to personalize and customize how they experience music by being able to play with any in-game instrument combination -- multiple vocalists, guitarists, bassists and drummers, in any game mode. With the game’s all-new Party Play Mode, getting the band back together has never been easier. Players can now jump in or drop out of gameplay seamlessly, without interrupting their jam session. Elevating the Guitar Hero® series to new heights with unmatched social gameplay, an enhanced style, new in-game artists and more rock legends, Guitar Hero 5 features new surprises and challenges that will fire-up long-time fret board fanatics and create a new generation of addicts.

For more information about Guitar Hero 5, Band Hero and their entire line-up of downloadable songs and disc imports, please visit www.guitarhero.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as“outlook,”“will,”“could,”“would,”“might,”“remains,”“to be,”“plans,”“believes,”“may,”“expects,”“intends,”“anticipates,”“estimate,” future,”“plan,”“positioned,”“potential,”“project,”“remain,”“scheduled,”“set to,”“subject to,”“upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, competition from the used game market, adoption rate and availability of new hardware (including peripherals) and related software, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers which can create high quality“hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Guitar Hero and Activision are registered trademarks and Band Hero is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii is a trademark of Nintendo. All rights reserved.

For Information, Contact:

Mainstream Media

Frank PR

activisionpr@frankpr.it

+44 (0) 2076936999

Specialist Games Media

Activision UK

ukpr@activision.com


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