Self-Publishers create the demand for digital marketing.

LONDON– 3rd March 2010. As digital distribution models in the games industry gather commercial pace, independent studios, developers, games and content creators are now entering the digital download arena with a new set of challenges.

PlayReplay, the marketing agency formed specifically to tackle arguably the biggest of these challenges has seen an unexpected level of growth over the past six months. PlayReplay

Director, Oliver Birch comments:

“Increasingly, developers are willing to take market risk and all the associated issues that presents. The creative talent of this industry wants to connect with consumers in a way that has previously been impossible within the current retail publishing structure.

Consumers are also increasingly interested in connecting with the people behind the games they consume. We’re in business to support the developer and we’re delighted that what we do seems to be so popular.”

2010 has seen PlayReplay pick up a number of new clients including:

· Relentless Software for the US launch of Blue Toad Murder Files on PSN.

· Indie mavericks, Beatnik Games for the PC download launch of ninja robot title, Plain Sight .

· Industry veterans, Strawdog Studios for the launch of their 80’s styled arcade game, Space Ark on Xbox LIVE Arcade.

· Sabarasa, the Argentinean developer of Save The Turtles on DSiWare soon to be available in Europe.

· VEEMEE, the games and virtual world developer for the global launch of their London Pub space in Sony PlayStation®Home.

“Developers create games because they love games, not because they want to spend their time executing international marketing campaigns across multiple media platforms.” continues Birch.“They want to take control and in doing so, have to find a way to talk to their audience. PlayReplay is growing because we understand both sides of this problem.

PlayReplay was set up in 2009 to cater exclusively for the promotion of digitally distributed games products and associated content. The agency offers a flexible range of specialist marketing and PR services allowing clients to communicate product information directly to digital download audiences.

For more information on PlayReplay please contact:

Oliver Birch– Director.


Office: +44 (0)207 138 1062

Mobile: +44 (0)7826 526886

Twitter: @PlayReplay

About PlayReplay

PlayReplay is a marketing agency focused solely on effectively promoting digitally distributed games to digital download audiences, who are playing on platforms such as PlayStation®Network, Xbox LIVE® Arcade, WiiWare, DSi, PSP Go, PC Download and via the iPhone’s App Store.

PlayReplay combines traditional games marketing knowledge with emerging methods of reaching gaming audiences and extensive experience of targeted platform marketing to stimulate more customers to trial, buy and recommend. For more information visit

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