SEPTEMBER IS SELF-IMPROVEMENT MONTH - WHY NOT START WITH YOUR BRAIN?

REDMOND, Wash., Sept. 13, 2007 - When people think of "fitness" or "self-improvement," typically their wish list includes attributes like a smaller waistline, toned muscles or tight abs. No one ever seems to pay the mind ... any mind. That's where Nintendo comes in. September marks both Self-Improvement Month and Healthy Aging Month, and Nintendo has the tools people need to make some mental changes in their lives.

"Brain Age 2 fits into a category I call 'Nana' technology, or technology aimed at older adults," says professor Andrew Carle, an expert in seniors' technology and aging populations from George Mason University. "Not only does it keep your mind fresh and active, but it also includes an important social component as well."

Millions of people worldwide already have discovered the fun of keeping their minds sharp using Brain Age™ 2: More Training in Minutes a Day! for Nintendo DS™. Nintendo's new brain-training software includes more than 15 different activities designed to challenge the brain with fun tests of memory, math, words and even music. These activities let users have fun while keeping their brains humming. Brain Age 2: More Training in Minutes a Day! even includes more than 100 of the popular sudoku number puzzles.

The touch-screen interface makes it easy for anyone to pick up and play. For instance, The Carter Burden Center for the Aging in New York City will be hosting a Brain Age 2 game-play event in September in honor of Healthy Aging Month. The event features demonstrations of Brain Age 2 and Nintendo DS Lite, which is already stirring up excitement among seniors in the community. Nintendo also showcased Brain Age 2 at the AARP Life @ 50+ National Event&Expo Sept. 6-8 in Boston.

"Whether you're 5 or 95, everyone's a gamer," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Brain Age 2 can be part of an overall program for health and fitness, regardless of your age or experience with video games."

Brain Age 2: More Training in Minutes a Day! is available now at an MSRP of just $19.99. This title is rated E for Everyone. For more information about it, visit www.BrainAge.com.

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 420 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere. For more information about Nintendo, visit the company's Web site at www.nintendo.com.


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