Setanta deal for PES 2009

Konami Digital Entertainment GmbH has announced it has agreed a sponsorship partnership with leading premium sports broadcaster Setanta Sports, which will see the subscription sports broadcaster appear prominently within the UK version of Konami’s forthcoming PES 2009 title, and work closely with the publisher before and after the game’s Autumn launch.

The agreement with Konami will see Setanta appear on the static advertising perimeter boards within stadiums throughout the game Setanta will also work closely with Konami in the promotion of , the game’s launch and on an ongoing basis and its branding will appear on Konami’s PES Rankings website- the official online league of PES 2009.

The year-long partnership will also see Setanta and Konami working closely together at PES events, launches and competitions.“This is a fantastic coup for Konami to be working with such a respected sports broadcaster,” commented Jon Murphy, PES Team Leader for Konami Digital Entertainment GmbH.“Setanta has rapidly established itself as a leading light in the way football is portrayed, and their expertise and subscriber base will be essential as we look to further expand recognition of the PES series.”

‘Setanta is always looking for new ways to reach our core target audience of sports fans and we are very excited about our partnership with PES 2009 - a game with enormous heritage. We see this partnership as more than just a sponsorship tie-up and we are looking forward to working closely with Konami to build better ties between the game and our business,’ said Ben Carter, Online Marketing and Acquisition Manager for Setanta Sports.

The deal was struck and managed by leading in-game advertising specialist, New Street Media.“This is a truly symbiotic relationship, where the partnership delivers extra value to both parties’ audiences. Successful in-game advertising campaigns need to consider the gamer and add value to the gameplay experience and give something back to the gamer,” said Maryam Bazargan, Managing Director ofNew Street Media.

PES 2009 will be released for PLAYSTATION®3, Xbox 360, PC-DVD, PlayStation 2, PSP® (PlayStation®Portable) and mobile phones in Autumn, with a Wii version to follow in Spring 2009. For more information, please contact Steve Merrett at Voltage PR on 020 7903 5122 or email steve@voltagepr.com.

All copyrights or trademarks are the property of their respective owners and are used under license.

©2008 Konami Digital Entertainment

About New Street Media:

New Street Media is the leading company in delivering games-based marketing solutions to brands, with longest history of in-game advertising and advergame development across all platforms from PC, console to mobile and iTV.

New Street Media clients to date include: ReeboK, Canon, COI, CBBC, Snickers, Warner Bros, Sony

For further information please contact:

Maryam Bazargan, Managing Director, New Street Media Limited

Mobile: +44 7771 590 165

DD: +44 20 7292 8743

maryam@newstreetmedia.com

Setanta Sports

Setanta Sports is a leading international pay-TV sports broadcaster operating nine channels in the UK, Ireland, North America and Australia. Founded in 1992, its premium sports content is available to more than 50 million digital homes worldwide. Being one of the UK’s leading sports broadcasters, Setanta exclusively broadcasts live Barclays Premier League, England home friendly matches, 2010 World Cup qualifiers and FA Cup matches amongst its growing portfolio of premium sports rights,

Setanta operates more sports channels than any other broadcaster in the UK and Ireland. Setanta Sports is the most widely-available premium sports channel in the UK and is available to all digital homes: on satellite, via Freeview, Virgin Media, Tiscali, BT Vision and by Broadband, ensuring the widest possible distribution to all sports fans.

Setanta Sports is the only broadcaster of premium sports on digital terrestrial (Freeview). The Setanta Sports 1 channel, featuring the best of Setanta’s premium live content, is available on Freeview boxes and digital TVs with viewing card slots.

The Setanta Sports Pack is available to satellite and cable customers and is made up of the following channels:

Setanta Sports 1

Setanta Sports 2

Setanta Golf

Racing UK

Racing World*

NASN (North American Sports Network)*

Celtic TV

Rangers TV

LFC TV

Arsenal TV (launches January 14th, 2008)

Setanta Sports is also available online, live and on demand, via Setanta by Broadband, featuring all Setanta’s leading content offered on Setanta Sports 1, Setanta Sports 2 and Setanta Golf, allowing sports fans to access at home, work or elsewhere.

For a full list of Setanta Sports’ exclusively live sporting content and fixture details, please visit www.setanta.com. Content includes Barclays Premier League football, Clydesdale Bank Premier League, Blue Square Premier, US PGA Golf, Live Magners League rugby, top-flight boxing, Ultimate Fighting Championship and action from some of Europe’s best football leagues. From 2008, Setanta’s exclusively live content will include the FA Cup, England international friendlies and 2010 World Cup qualifiers involving England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

Setanta Sports is available from£9.99 a month, with no annual contract required. For the latest pricing offers on any platform, please visit www.setanta.com or call 08712 10 20 30. Setanta Sports is also joint owner with Virgin Media of Setanta Sports News, the new 24-hour sports news channel, available free-to-air on the Virgin Media platform, and also on satellite, covering all the top sports stories from the UK and abroad. Setanta Sports News provides viewers with the breaking sports headlines that matter every 20 minutes, delivered by a pool of presenters and multi-skilled reporters in the field, as well as supported by regular views and opinions from fan correspondents across the UK. Setanta Sports News EPG number on Virgin Media is 518. The satellite EPG number is 435.

*not available to Virgin Media customers


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