Setgo Analytics secures first signing with Soshi Games

LIVERPOOL, England – December 5, 2011 – In a deal announced today, Setgo confirms that Birmingham-based Soshi Games has signed as Tier 1 Technology Partner, the early access program to Setgo Analytics, the first platform-agnostic games analytics software for all online gaming platforms. Today’s news follows Setgo’s announcement last month regarding two pivotal appointments of Andy Tait and Arne Peters to its executive and strategic team and marks a new partnership between two emerging companies.

Since inception, Setgo has focussed exclusively on online gaming platforms that support iterative development. The company decided to offer its unique analytics software to other developers under commercial license after identifying that developer’s changing needs were not being met by existing packages in the market. In response, Setgo Analytics has been developed from the ground-up as a flexible and powerful analytics platform to support developers, publishers and platform holders, regardless of which formats they choose to adopt. “That was part of the appeal for us”, explains Soshi Games CEO Kevin Corti. “We were confident in Setgo’s ability to deliver great software and the fact that the tools were made by developers for developers made Setgo Analytics even more attractive.”

Soshi Games next title ‘Music Festivals’ embraces the free-to-play model and fuses it with a different approach to other social games in the market, as players can help generate revenues for their favourite artists, discover new talent and help with brand exposure. With a marketing supported launch on Facebook due in the coming weeks, ‘Music Festivals’ promises to give gaming and music fans alike a new and unique experience. Soshi Director Cliff Dennett explains, “It’s an exciting project with incredible scope and platform opportunities, so it was vital to choose an analytics package which could support this. We’re confident Setgo Analytics will provide us with all the information we need to support the iterative development plans for ‘Music Festivals’ and undertake our future analysis of its branded virtual goods.”

“It has become increasingly important for developers to adapt to new online platforms and revenue models. We understand this, and want to equip developers with relevant, powerful and flexible tools that help them through the transition from the “launch and forget” ethos to truly iterative game development,” says Clemens Wangerin, Co-founder and Managing Director of Setgo. “With Setgo Analytics, our customers are able to leverage game analytics across all areas of their game that are relevant and important to them, not just those deemed important by so called experts. In addition, the level of customisation we offer makes tracking of even the most specific and unique metrics a breeze.”

About Setgo Limited

Setgo Limited is based in Liverpool, England and was established in 2010 to build technology for all online gaming platforms. The company was co-founded by Jason Chown, Christian Lavoie and Clemens Wangerin 3 industry veterans with over 50 years’ experience and dozens of commercially and critically successful titles between them. For more information on Setgo Limited, please visit, “Like” the Setgo Page on Facebook,, or follow us on Twitter @setgogames. For more information on becoming a Tier 1 Technology Partner to secure early access to Setgo Analytics or to arrange a demo, contact us at info[at]

About Soshi Games

Our mission is to create unique social network games, platform technology and complimentary brand relationships that act to overcome user acquisition/retention barriers and to unlock untapped revenue models. Our goal is to use the medium of social games to help brands achieve core marketing goals. We are working to build uniquely enjoyable and engaging gameplay experiences for the social gamer demographics and to develop partnerships with major brands. We believe strongly in creating interactive experiences that provide true gameplay engagement that players will genuinely want to share and pay for without being bombarded by clumsy and intrusive messages. For more information on Soshi Games, visit our website at, “Like” the Soshi Games Page on Facebook,, or follow us on Twitter @soshigames.  

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