Shockwave Announces New Low Pricing for Its Downloadable Games

SAN FRANCISCO - Sept. 16, 2009 - Shockwave, a unit of the Nickelodeon Kids and Family Games Group, announces an all-new pricing structure for its downloadable games, advancing its position as a leader in the casual games market. Beginning today, gamers will be able to purchase more than 700 of the world's most popular casual downloadable games for just $6.99 each. The new price is offered to individual game purchasers without the restrictions and on-going purchase requirements of other download game services that offer games below $10. Shockwave will also continue to run its premium Shockwave Unlimited subscription service which allows users unlimited access to the full catalog of downloadable games for a low monthly fee of $5.

"Shockwave has been the value leader in the casual game industry ever since we introduced our innovative Shockwave Unlimited subscription service several years ago," said Dave Williams, Senior Vice President and General Manager, Nickelodeon Kids and Family Games Group. "This new price point now sets the standard for value on individual game purchases. Shockwave users can choose unlimited access to every game on the site for a low monthly fee or buy individual games for their permanent game collections at low prices, with absolutely no commitment to future purchases."

Shockwave--the original casual gaming destination--is the world's leading destination for online games and serves the best in free interactive entertainment since 1998. According to Comscore Media Metrix, Shockwave net its best month this year in August with 6 million unique visitors. Shockwave has a library of more than 700 games including action-packed arcade-style games, jigsaws and puzzle games, multiplayer games, downloadable games and more.

The Nickelodeon Kids and Family Group portfolio of digital sites, which serve kids, tweens and teens, and parents, focus on the pre-eminent activities that its audiences participate in online: games, social networks and community, and video. The groupof sites include Nick.com; NickJr.com; The-N.com; Neopets; Shockwave; AddictingGames; ParentsConnect; and NOGGIN.com; among others.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 99 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

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Contact: Joanna Roses Blain Howard

Nickelodeon Kids and Family Group Bender/Helper Impact

212-846-7326 212-689-6360


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