SHOGUN TAKEOVER ON FACEBOOK

(New York, NY) March 10, 2011– The Game Agency is proud to announce the launch of Shogun Takeover ( http://apps.facebook.com/shoguntakeover), a promotional game developed to market SEGA’s highly anticipated game release, Total War: Shogun 2.

Created by The Game Agency (TGA), a New York and Los Angeles based promotional agency, Shogun Takeover challenges players to become the Shogun over all of feudal Japan by creating or joining clans and attacking neighboring territories in“takeover” attempts.

To support the promotion, Intel is sponsoring a Shogun Sweepstakes with a chance to win one of two grand prizes; a laptop (a MEDION® Akoya® P6631 (MD 97791) powered by a 2nd gen Intel® Core™ i5-2410QM Processor), Intel® Core™ i5-2500K Processors and the Collector’s Edition of Total War: Shogun 2.

“Promotional campaigns powered by games have an undeniable impact on brand awareness and product sales,” says Stephen Baer, a managing partner at The Game Agency.“With a property like Total War: Shogun 2, we have set out to build a social experience around the brand that engages the primary target audience and builds their emotional connection with the game content.  We are also focused on generating buzz and awareness with secondary target audiences and thereby expanding the audience reach. The results of our promotional game campaigns are rather remarkable. On average, our clients see 10% of users sign up to receive additional information and 5% of users clicking through to purchase the products we promote.”

Total War: Shogun 2 was developed by The Creative Assembly, published by SEGA and optimized for Intel. This title takes long-time veterans and newcomers alike to the next level of strategy gaming on PC. Shogun 2 is the perfection of the series with a new Artificial Intelligence (AI), revolutionary multiplayer modes, brand new campaign map options and epic 3D real-time battles.

"Over the years, a close working relationship has developed between Sega and Intel®. Several Intel® tools, including Intel® VTune™ Performance Analyzer and Intel® Graphics Performance Analyzers, have been integrated into the workflow for Total War." according to Jamie Ferguson, lead designer on Shogun 2. "These tools have been instrumental in making Shogun 2 playable on integrated CPUs."

To play Shogun Takeover and enter the Total War: Shogun 2 Sweepstakes, please visit http://apps.facebook.com/shoguntakeover

ABOUT THE GAME AGENCY

The Game Agency is a promotional agency with expertise in developing and deploying campaigns powered by games.  Our mission is to create experiences that turn users' attention into actions; actions that grow brands, drive commerce and deepen relationships. Our clients include video game publishers (Atari, Disney, EA, Nintendo, Sega, THQ, Ubisoft, etc) and top consumer brands (A&E, Citigroup, Dos Equis, Intel, Lexus, McDonald's, Pfizer, Toys R Us, U.S. Army). For more information about The Game Agency, please visit www.thegameagency.com.  


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