ShopTo Appoints New Marketing Manager

ShopTo continues its rapid expansion with the appointment of a new Marketing Manager to help further improve sales and publisher relations.

ShopTo one of the UK’s leading independent online games retailers has announced the appointment of a new Marketing Manager, Philip Driver.

Driver has recently been heading up the launch of a successful new office products brand but is also an industry veteran having previously worked for Game, Gamestation and Gameplay in various online marketing roles.

“We are really excited to have Phil on board; his experience of online retail as well as the industry is invaluable.” Igor Cipolletta ShopTo CEO.

“ShopTo continues to go from strength to strength every day. We are expecting to again see another record year, despite the current climate and Phil’s appointment is only part of our ambitious plans. We are also looking to work a lot closer with Publishers in future as we believe we represent one of the few games retailers that concentrate on new product promotion.“

ShopTo posted a turnover of£22 million last year and has recently unveiled its new iPhone app which to date has almost 8500 users.

Philip Driver, Marketing Manager said:“I am really excited to be part of the ShopTo team.”

“We have some really exciting plans for the next twelve months, such as the re-launch of our DVD and Blu-ray sales section thanks to the appointment of our new movies buyer Gary Roberts, formerly from EUK. Plus much more to come”

“ShopTo are at the cutting edge as far as online retail goes with a fluid approach that allows them to invest in new technology, marketing and new markets. On top of this they represent a community of gamers and have a very loyal customer base.”

About is a leading specialist online retailer of videogames, offering a number of unique services.‘Shop late– Play tomorrow’ guarantees that all orders placed before 5.30pm will be delivered next day at no extra charge.

Release Date or Compensate - Choose the Recorded Delivery option when making your pre-order and if your game doesn't arrive by the release date you're eligible for£3 store credit. is also home to a growing community of“Hard Core” Gamers who enjoy joining the forums, watching trailers and taking part in exclusive tournaments for top prizes.

PR Contact

Philip Driver

Marketing&PR Manager

Unit 2

The Western Centre



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0800 779 7777

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