London 16 th April, 2012 –, the UK’s leading independent online entertainment retailer, today announced it has acquired video-on-demand (VoD) streaming service Fetch TV.

FetchTV, brings SmartBox set-top box technology and the unique FetchTV streaming and movies on demand expertise. FetchTV boxes are sold by the likes of Tesco, Currys and PC World, some under the Technika brand. They provide Freeview HD DVR functionality and access to both the FetchTV VoD store and catch-up services, such as BBC iPlayer.

The FetchTV VoD service is also available through millions of UK TV's via apps developed for Panasonic, Samsung and LG smart TVs.

"Our customers are consuming entertainment in many ways and we need to deliver the same excellent ShopTo service they have come to expect through every device." said ShopTo CEO Igor Cipolletta. "We will continue to make appropriate investments related to growing our multichannel strategy as the online entertainment market evolves with new technology and customer consumption habits."


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About is an independent online retailer selling video games, peripherals and consoles. The company, launched in early 2006 by CEO Igor Cipolletta, is based in Bracknell, United Kingdom. e-commerce site is the largest privately owned website in the UK. recorded a turnover of £29M in their last financial year a YOY increase of 60%.    

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