London 16 th January, 2012 –, the UK’s leading independent online games retailer, has engaged specialist search and social marketing firm, SEOfire, as its search engine optimisation (SEO) and Paid Media Agency. is planning to increase it’s dominant position in the online space after 2011 proved to be another record-breaking Christmas as sales rose dramatically on the previous year. SEOfire will work towards doubling’s online revenues by using it’s unique technology that is tailored for the entertainment retail sector.

“We have extremely ambitious plans for the site over the next 12 months” says Igor Cipolletta, ‘s CEO. “SEOfire have the knowledge and experience required in our sector and have presented a strategy for us to achieve our goals.”

“This year is key to’s growth as both Microsoft and Sony look to announce the next generation of games consoles and SEOfire’s remit will be to ensure we stay ahead of our competitors attracting the new customers that these consoles will bring.”

Gian Luzio, SEOfire’s Managing Director, comments: “We are delighted to be working with Igor and the team. is a fantastic online games retailer with the best warehouse system I have seen. Unlike many of the competitors puts it’s customer first which is why they have such a loyal fanbase.”


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About is an independent online retailer selling video games, peripherals and consoles. The company, launched in early 2006 by CEO Igor Cipolletta, is based in Bracknell, United Kingdom. e-commerce site is the largest privately owned website in the UK. recorded a turnover of £22M in their last financial year a YOY increase of 60%.

About SEOfire

SEOfire is a Search Engine Optimisation (SEO) and Paid Media Agency based in London. SEOfire brings a wealth of experience and solutions to drive profitable commerce for online business. SEOfire delivers targeted and personalised PPC, SEO and SEM campaigns leveraging leading web analytics and business data.  

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at