London 20 th April, 2012 – has beaten off strong competition from high street stores such as Game and HMV, as well as online rivals, and to take home the MCV award for Specialist Retailer of the Year 2012.

The MCV awards recognise the very best that is on offer in the videogames world and is voted for by a large independent judging panel, with members from across all sectors of the games industry. The award ceremony was held on the evening of Thursday 19th April at the Lancaster London Hotel.

Igor Cipolleta, CEO for ShopTo, beamed, "This MCV award shows that the passion and performance of every member of the ShopTo team is being recognised at the highest level in UK retailing. We will keep innovating and building the ShopTo brand, which I know will continue to delight customers and lead the market." recently reported on a formidable 2011 with profits soaring 254%, and has experienced a brilliant start to 2012 with Igor commenting, "We are hugely optimistic about the future with a number of exciting new initiatives under way including the recently acquired movie streaming business FetchTV."

The MCV Industry Excellence Awards marked its tenth anniversary in style with comedian and Inbetweeners star Greg Davies hosting the event at the Lancaster London hotel.

The full list of winners on the night were:


Specialist Retailer:

Independent Reatiler - Games Centre

Star Store - John Lewis

Digital Retail Innovation - Skylanders: Spyro's Adventure

Digital Retailer - Steam

Mainstream Retailer -


Peripherals & Accessories Brand - Turtle Beach

Best Use of Social Media - Dead Island, Deep Silver

New Game Brand - Skylanders: Spyro's Adventure

Trade Marketing Team - Bethesda

Game Campaign - Battlefield 3, EA

PR Team - Ubisoft

Marketing Team - Activision


High Street Distribution Team - Centresoft

Sales Triumph - Zumba Fitness

Digital Distribution Team - Bethesda

Sales Team - Ubisoft

Games Publisher - EA




Rosemary Buahin (Sony Computer Entertainment)


- Ends -

About is an online retailer selling video games, movies and electronics. The company, launched in early 2006 by CEO Igor Cipolletta, is based in Bracknell, United Kingdom. is the largest privately owned website in the UK with a recorded turnover of £29M in their last financial year. announced their acquisition of FetchTV the video-on-demand business on April 16th, 2012 as part of a £4m deal to offer digital movie streaming to its customers.

For more information, please contact:

Gian Luzio


Tel: 0207 206 2307


For more information, please contact:

Gian Luzio


Tel: 0207 206 2307  

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