Show the World How Creative You Can be in Destroying Your Game Pad and Win Their Choice of a Custom Arcade-In-A-Box Xbox 360, PS

For Immediate Release

Tucson, AZ March 25, 2008 - Arcade-In-A-Box (<http://www.ArcadeInABox.com>), announces the launch of its "Smash It UP!" contest where one lucky gamer will win their choice of a custom Arcade-In-A-Box Xbox 360, PlayStation 3, or PlayStation 2 Arcade-style joystick and 9 other people will win great prizes from retro gaming companies including: GameRoom Magazine, Console Classix, and MameRoom Designs. To enter, gamers need to think of the most creative and awesome way to destroy a traditional gamepad, tape the destruction, and then upload the video to the Smash It UP! group on YouTube:<http://www.youtube.com/groups_layout?name=smashitup>

"Pretty much every hardcore gamer has wanted to throw their gamepad against the wall and break it into tiny pieces after losing a match in Mortal Kombat or Street Fighter," says Ed Farias, owner of Arcade-In-A-Box. "Now is the time to take that anger out on those wimpy gamepads and maybe win some great swag in the process!"

The contest will last about until the end of April, at which time a panel of judges will pick the top 10 videos. Once those videos are selected, they will be displayed so users can vote on their favorite video by voting for them on DIGG.com. The winners will be determined by the amount of DIGGs each video gets.

The rules are really simple:

No nudity

No drug use

Nothing illegal

Must be a United States Resident

Prizes:

1st Place -

· Arcade-In-A-Box Solo Arcade controller built to order. You choose the system, button type, layout, Joystick type and artwork.

· 1 Year Subscription to ConsoleClassix<http://www.consoleclassix.com/>

· 1 Year Subscription to GameRoom Magazine<http://gameroommagazine.com/>

· Construction Plans for the Ultimate Arcade I or II Cabinet from Mameroom<http://www.mameroom.com/>

2nd Place -

· $75 gift certificate towards the purchase of an Aracde-In-A-Box Solo Arcade Controller

· 1 Year Subscription to ConsoleClassix<http://www.consoleclassix.com/>

· 1 Year Subscription to GameRoom Magazine<http://gameroommagazine.com/>

3rd Place -

· $25 gift certificate towards the purchase of an Aracde-In-A-Box Solo Arcade Controller

· 1 Year Subscription to ConsoleClassix<http://www.consoleclassix.com/>

· 1 Year Subscription to GameRoom Magazine<http://gameroommagazine.com/>

4th-10th Place -

· 6 month subscription to ConsoleClassix<http://www.consoleclassix.com/>

Ed Farias is available immediately for interviews. For further media information, please contact: James Hills, jamesh@marketinghelpnet.com or call: 630-233-8336.

Media Contact:

James Hills

marketinghelpnet.com

Phone: 630-233-8336

Email: jamesh@marketinghelpnet.com


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